Business & Management
You've Released a Successful New Product: Now What?
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- Copyright 2010
- Dimensions: 5-3/8 X 8-1/4
- Pages: 7
- Edition: 1st
- ISBN-10: 0-13-707450-6
- ISBN-13: 978-0-13-707450-1
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.
What to do after you get your product to market: preparing for competition, extending your advantage, and preparing your “next act.”
After coming up with a product idea, raising money, building a team, engineering the product, shepherding it through manufacturing, and finding and negotiating with partners, can you find time to relax? Perhaps for a long weekend. Having a successful product attracts a lot of attention—not just from customers, but also from competitors around the world….
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