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YouTube Marketing (Video)

YouTube Marketing (Video)

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Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec. Requires the free QuickTime Player software.

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Lesson 1

Brief Overview of the YouTube Site, Downloadable version, A

What is YouTube — and how do consumers use it? In this lesson Michael Miller takes you on a tour of the YouTube video sharing community — through the eyes of your customers.

Duration: 00:07:56  File Size: 28 MB

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Lesson 2

Why YouTube Matters for Marketers, Downloadable Version

Why should you include YouTube in your online marketing strategy? It’s not just because YouTube is the world’s largest video sharing community. In this video lesson, Michael Miller tells you why YouTube is so important — and why it should be part of your marketing mix.

Duration: 00:07:57  File Size: 9 MB

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Lesson 3

Who Markets on YouTube?, Downloadable Version

YouTube isn’t just for major advertisers; any business can benefit from marketing on the YouTube site. In this video lesson, Michael Miller shows you a variety of business, of all sizes and types, who are using YouTube as part of their marketing strategies.

Duration: 00:08:20  File Size: 9 MB

$1.99

Lesson 4

Different Ways to Use YouTube for Business, Downloadable Version

How can you use YouTube in your business? It’s not just about marketing — you can also use YouTube for customer support, employee communications, and recruitment. In this video lesson, Michael Miller describes the many different ways that companies are effectively using YouTube videos.

Duration: 00:12:01  File Size: 12 MB

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Lesson 5

Incorporating YouTube into Your Marketing Mix, Downloadable Version

How does YouTube fit in with all your other marketing activities? Is it part of your television advertising or social media marketing, or is it something more? In this video lesson, Michael Miller shows you how to add YouTube videos into your marketing mix — and make sure all your online marketing activities work together.

Duration: 00:15:50  File Size: 14 MB

$1.99

Lesson 6

Three Approaches to YouTube Success, Downloadable Version

What kinds of business videos are successful on YouTube? In this video lesson, Michael Miller describes the three types of effective YouTube videos — informative, educational, and entertaining.

Duration: 00:20:40  File Size: 17 MB

$1.99

Lesson 7

Understanding Audio/Video Technology, Downloadable Version

Before you produce your first YouTube video, you have to know what you’re doing, technology-wise. In this video lesson, Michael Miller walks you through the various file formats, resolutions, and aspect ratios that YouTube accepts — and tells you the best specifications for great-looking videos.

Duration: 00:09:17  File Size: 8 MB

$1.99

Lesson 8

Three Approaches to Video Production, Downloadable Version

There are three ways to produce a YouTube video — with a computer webcam, with a consumer camcorder, or using a professional video production service. In this video lesson, Michael Millers helps you determine which approach is best for your videos — and shows you how to produce the best-looking videos at the lowest possible cost.

Duration: 00:12:39  File Size: 12 MB

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Lesson 9

Choosing the Right Equipment, Downloadable Version

What do you need to produce a YouTube video? In this video lesson, Michael Miller recommends the best equipment to buy — from camcorders and video editing programs to tripods, lighting kits, and external microphones.

Duration: 00:11:27  File Size: 8 MB

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Lesson 10

Setting Up a YouTube Shoot, Downloadable Version

Want to learn how to shoot a professional-looking YouTube video on a budget? In this lesson, Michael Miller shows you how to set up your equipment so that your videos look just like the ones produced by professionals.

Duration: 00:03:26  File Size: 24 MB

$1.99

Lesson 11

Editing Your Videos, Downloadable Version

Video editing (what the pros call “post production”) can turn an average video into a great-looking one. In this video lesson, Michael Miller recommends the best video editing programs for your needs, and show you how to edit different scenes, add transitions and special effects, and add graphic and text overlays to your videos.

Duration: 00:15:07  File Size: 22 MB

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Lesson 12

Producing an Informational Video, Downloadable Version

How do you produce an effective informational video? In this video lesson, Michael Miller walks you through everything you need to know to create a great-looking “news” video — from composing the shot to adding onscreen text to making sure your video is fresh and up-to-date.

Duration: 00:05:34  File Size: 24 MB

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Lesson 13

Producing an Educational Video, Downloadable Version

How do you produce an effective how-to video? In this video lesson, Michael Miller walks you step-by-step through the steps of making a professional-looking instructional video — from the initial storyboard through the final editing.

Duration: 00:04:44  File Size: 27 MB

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Lesson 14

Producing an Entertaining Video, Downloadable Version

Entertaining videos are the most likely to go viral — but how do you make an entertaining video? There are no hard and fast rules, but in this video lesson, Michael Miller gives you his advice on how to be funny on YouTube.

Duration: 00:03:35  File Size: 17 MB

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Lesson 15

Uploading and Managing Your Videos, Downloadable Version

Once you’ve produced your video, you need to upload it to the YouTube site. In this video lesson, Michael Miller shows you step-by-step how to upload your YouTube videos — and provide the appropriate keywords and descriptions.

Duration: 00:04:16  File Size: 16 MB

$1.99

Lesson 16

Managing Your YouTube Channel, Downloadable Version

Your YouTube channel is your home page on the YouTube site — and a terrific branding opportunity. In this video lesson, Michael Miller shows you how to create and customize your YouTube channel page — and upgrade to a full-featured Brand channel.

Duration: 00:18:08  File Size: 26 MB

$1.99

Lesson 17

Tracking Video Performance, Downloadable Version

How well are your YouTube videos performing? In this video lesson, Michael Miller walks you through the various Insight analytics that YouTube provides — and shows you how to track and analyze your videos’ performance.

Duration: 00:17:33  File Size: 15 MB

$1.99

Lesson 18

Optimizing Your Videos for Search, Downloadable Version

Most viewers find YouTube videos through search. As such, you need to optimize your videos for search. In this video lesson, Michael Miller shows you how to do SEO for YouTube videos — from choosing the right keywords to optimizing your video comments and ratings.

Duration: 00:12:28  File Size: 10 MB

$1.99

Lesson 19

Promoting Your YouTube Videos, Downloadable Version

YouTube lets you advertise your videos via the Promoted Videos PPC advertising program. In this video lesson, Michael Miller shows you how Promoted Videos work, how to create a PPC video ad, and how to link from your videos to your website using Call-to-Action Overlays.

Duration: 00:10:30  File Size: 17 MB

$1.99

Lesson 20

Tips for Producing More Effective YouTube Videos, Downloadable Version

Do you want to make your YouTube videos more professional-looking and more effective? In this video lesson, Michael Miller shares his most powerful tips for achieving YouTube success — and boosting the performance of your entire online marketing plan.

Duration: 00:13:34  File Size: 10 MB

Description

  • Copyright 2012
  • Edition: 1st
  • Downloadable Video
  • ISBN-10: 0-7897-4820-7
  • ISBN-13: 978-0-7897-4820-1

More than 3 hours of video to help marketers learn how to utilize YouTube as part of their marketing plans. YouTube Marketing includes 20 online video lessons that lead marketers through the steps necessary to adopt a successful YouTube marketing plan. They learn why YouTube is important to marketers, what types of businesses use YouTube, what types of videos are most successful, and how to shoot, edit, and upload those videos. Viewers also learn how to establish their own YouTube channels, how to promote their videos, and how to track their performance.

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