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YouTube for Business: Online Video Marketing for Any Business, 2nd Edition
- By Michael Miller
- Published Jan 20, 2011 by Que. Part of the Pearson Custom Library: Computer Science series.
- Copyright 2011
- Dimensions: 6" x 9"
- Pages: 368
- Edition: 2nd
- Book
- ISBN-10: 0-7897-4726-X
- ISBN-13: 978-0-7897-4726-6
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Product Author Bios
Author Michael Miller has written more than 100 how-to books over the past two decades, with more than one million copies in print. His best-selling books include The Ultimate Web Marketing Guide, Using Google AdWords and AdSense, The Complete Idiot’s
Guide to Search Engine Marketing, Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Google Analytics in 10 Minutes, and Absolute Beginner’s Guide to Computer Basics.
YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?
YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.
That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.
In this updated second edition of YouTube for Business, you learn how to
• Develop a YouTube marketing strategy
• Decide what types of videos to produce
• Shoot great-looking YouTube videos—on a budget
• Edit and enhance your videos
• Create a brand presence with your YouTube channel
• Produce more effective YouTube videos
• Promote your videos on the YouTube site
• Link from your videos to your website with Call-to-Action Overlays
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1 of 1 people found the following review helpful
Using video marketing to drive traffic and business, By
This review is from: YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech) (Paperback)
YouTube for Business (I have the second edition) is a helpful book for anybody who wants to use video marketing. You can always tell a good book by the depth of its table of contents. The author of this tome, Miller, goes the extra mile to provide extensive amounts of info to his reader.I'll touch some brief pressure points. First, I liked how Miller emphasized the need to track the performance of your videos. If you're trying to put people into your funnel then you need to know what content works and what doesn't. I also like how he gets across the versatility of video marketing. You can make several types of videos including educational and entertainment videos, it really runs the gamut. He also includes a lot of pictures pointing out specifically where things are in the various software and online accounts you may run into. On the downside, all it takes is one update and the menu displays could change. In terms of negatives, there isn't that much. I wish he... Read more 
Not many good tools to work with?,
Amazon Verified Purchase(What's this?)
This review is from: YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech) (Paperback)
I did enjoy the book, although I expected to gain alot more direct usable tools to help my business. Alot of the read was very general and more of an overview.
[...],
This review is from: YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech) (Paperback)
I recommend this book to anyone wanting to create an effective youtube video. When I first put up my youtube video I wasn't dressing professional and I got bad comments, and I didn't read a sample of my book, and I didn't know how to get views. This is an excellent wonderful book. I'm reading other books on youtube and they don't even come close. With this book I wrote many notes.
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Online Sample Chapter
Tips for Producing More Effective YouTube Videos
Table of Contents
I. Marketing Your Business Online with YouTube
1. How YouTube Can Help You Market Your Business
2. Developing Your YouTube Marketing Strategy
3. Creating Informative Videos
4. Creating Educational Videos
5. Creating Entertaining Videos
6. Incorporating YouTube Videos in Your Overall Web Marketing Mix
II. Producing Your YouTube Videos
7. Understanding Audio/Video Technology
8. Shooting Webcam Videos
9. Shooting Semi-Pro Videos
10.Shooting Professional Videos
11. Editing and Enhancing Your Videos
12. Tips for Producing More Effective YouTube Videos
III. Managing Your YouTube Videos
13. Uploading Your Videos to YouTube
14. Annotating and Linking Your Videos
15. Managing Comments
16. Establishing Your YouTube Channel
17. Leveraging the YouTube Community
18. Incorporating YouTube Videos on Your Own Website
V. Promotion and Monetization
19. Tracking Performance
20. Marketing Your YouTube Videos
21. Optimizing Your Videos for Search
22. Advertising Your YouTube Videos
23. Using Call-to-Action Overlays on Your Videos
24. Generating Revenues from Your YouTube Videos
25. Using YouTube for B2B Marketing
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