EARTH WEEK
Now through April 22, save up to 70% on digital learning resources. Learn more.
Register your product to gain access to bonus material or receive a coupon.
This PDF will be accessible from your Account page after purchase and requires PDF reading software, such as Acrobat® Reader®.
The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.
Create effective Web sites and content: Six utterly crucial points you must know before you start!
Building a Web site? Assume the role of thinker and planner. The job is packaging information. Design and production functions need to serve your business purposes. This is a team enterprise, and it is the good meshing of skills–and planning–that creates great sites. On the Web, good writing reflects how people use sites: They’re viewers or users–not readers.