This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.
Create effective Web sites and content: Six utterly crucial points you must know before you start!
Building a Web site? Assume the role of thinker and planner. The job is packaging information. Design and production functions need to serve your business purposes. This is a team enterprise, and it is the good meshing of skills–and planning–that creates great sites. On the Web, good writing reflects how people use sites: They’re viewers or users–not readers.