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Wired to Care: How Companies Prosper When They Create Widespread Empathy

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Wired to Care: How Companies Prosper When They Create Widespread Empathy

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  • Your Price: $27.99
  • List Price: $34.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

About

Features

Leverage true connections as an engine for growth and change!

  • Create more actionable understanding of your customers as real human beings, and create high-profit innovations in both current and new markets.
  • Reveals secrets of winning "Open Empathy" companies that truly walk in their customers' shoes.
  • Patnaik has helped the companies in this book leverage empathy for growth, including American Girl, Harley Davidson, Microsoft, and Target.
  • Description

    • Copyright 2009
    • Dimensions: 5-1/2 X 8
    • Pages: 272
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-714234-X
    • ISBN-13: 978-0-13-714234-7

    In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away. People are "Wired to Care," and many of the world’s best organizations are, too.

    In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin’ Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information.

    Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.

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    Table of Contents

    Part I    The Case for Empathy

    Chapter 1        Introduction  3

    Chapter 2        The Map is Not the Territory  19

    Chapter 3        The Way Things Used to Be  42

    Part II   Creating Widespread Empathy

    Chapter 4        The Power of Affinity  67

    Chapter 5        Walking in Someone Else’s Shoes  85

    Chapter 6        Empathy That Lasts  105

    Chapter 7        Open All the Windows  124

    Part III  The Results of Empathy

    Chapter 8        Reframe How You See the World  143

    Chapter 9        We Are Them and They Are Us  165

    Chapter 10      The Golden Rule  180

    Chapter 11      The Hidden Payoff  200

    Acknowledgments  217

    Endnotes  223

    Index  237

    About the Authors  251

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