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Williams:FT Bus Start Up 16_p, 11th Edition

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Williams:FT Bus Start Up 16_p, 11th Edition


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  • Copyright 2015
  • Dimensions: 6" x 9"
  • Edition: 11th
  • Book
  • ISBN-10: 1-292-10472-4
  • ISBN-13: 978-1-292-10472-0

Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of the No.1 bestselling The Financial Times Guide to Business Start Up on your shelf.

Annually updated, this guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more.

Sample Content

Table of Contents


1. You and your ideas

2. Who will buy?

3. A spot of coaching

4. Your business identity

5. Are you sure?

6. The business plan

7. Timing the jump

8. Less than 100 per cent

9. Off the peg

10. Franchises

11. Beating the pirates

12. The right name

13. Getting the message across

14. Getting new customers

15. Building customer relationships

16. How to set a price

17. Choosing your workplace

18. Professional back-up

19. Getting the right staff

20. Your rights and duties as an employer

21. Your business and the environment

22. Insurance

23. Forecasting

24. Raising the money

25. Staying afloat

26. Moving ahead

27. Not waving but drowning

28. Keeping the record straight

29. Tax

30. VAT

31. Pensions and retirement




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