Avoid failure by making the smart choice from the start.
Choosing the right market for your innovation is the first, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time researching the first stage – instead they jump at the first opportunity that looks good, and fail to properly evaluate other opportunities. These common mistakes means that you often choose the wrong market and pursue too many opportunities at once.
The Market Opportunity Navigator helps you to balance focus and flexibility, by giving a clear, structured and practical framework to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering:
Get the most value for your innovations with The Market Opportunity Navigator.