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Where to Play: 3 steps for discovering your most valuable market opportunities

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Where to Play: 3 steps for discovering your most valuable market opportunities


  • Your Price: $26.00
  • List Price: $32.50
  • Estimated Release: Apr 17, 2017


  • Copyright 2017
  • Dimensions: 6 X 9
  • Pages: 280
  • Edition: 1st
  • Book
  • ISBN-10: 1-292-17892-2
  • ISBN-13: 978-1-292-17892-9

Avoid failure by making the smart choice from the start.


Choosing the right market for your innovation is the first, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time researching the first stage – instead they jump at the first opportunity that looks good, and fail to properly evaluate other opportunities. These common mistakes means that you often choose the wrong market and pursue too many opportunities at once.

The Market Opportunity Navigator helps you to balance focus and flexibility, by giving a clear, structured and practical framework to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering:

  1. Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business
  2. Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus
  3. Smart Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile

Get the most value for your innovations with The Market Opportunity Navigator.


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