Register your product to gain access to bonus material or receive a coupon.
When You and Your Customers Make the Products Together
- By Juliette Powell
- Published Jun 7, 2010 by FT Press.
eBook (Watermarked)
- Your Price: $1.59
- List Price: $1.99
- About Watermarked eBooks
This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.
The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Description
- Copyright 2010
- Pages: 10
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-211908-0
- ISBN-13: 978-0-13-211908-5
This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.
How to dramatically improve your products’ performance by building them around user ideas and submissions.
When a couple of college dropouts with no formal business training got together with $500 each and decided to start a T-shirt shop on the Web, nobody paid much attention. Not at first, anyway. Jeffrey Kalmikoff and Jake Nickell built their own ongoing, community-based T-shirt design contest--and became the multimillionaire creators of a new standard of peer, “crowdsourced” production on the Internet....
