Business & Management
Management & Strategy
What's In a Presentation for You? How to Focus on Audience Needs
- Your Price: $1.59
- List Price: $1.99
About Watermarked eBooks
This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.
The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Watermarked eBook FAQ
- Copyright 2010
- Dimensions: 5-3/8 X 8-1/4
- Pages: 10
- Edition: 1st
- ISBN-10: 0-13-708082-4
- ISBN-13: 978-0-13-708082-3
This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.
The secret of presentation success: “WIIFY”--a relentless focus on what’s in it for your audience!
Constantly ask the key question: “What’s in it for you?” I’ve shifted the ultimate word to “you” deliberately, to shift the focus to your audience. This shift emphasizes that all communicators should be focused outward. By constantly seeking “WIIFY,” you can stay focused on what matters most: giving your audience a very good reason to move from Point A to Point B…
Unlimited one-month access with your purchase