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What Disruptive Thinking Is, and Why You Should Be Doing It

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What Disruptive Thinking Is, and Why You Should Be Doing It

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Description

  • Copyright 2011
  • Dimensions: 5-3/8" x 8-1/4"
  • Pages: 15
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-269495-6
  • ISBN-13: 978-0-13-269495-7

This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.

Why incremental change is a recipe for disaster–and what your business must do instead.

Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they’re on a path that gets narrower and narrower. Eventually, they reach the end–and by then, their customers have forsaken them for a new offering that nobody saw coming.

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