The book follows a road tested experiential methodology to expose the critical steps to planning, budgeting, organizing, and managing a web design or redesign project from conceptualization through launch. The authors use a sound pedagogical style that is appealing; easy to access; and full of forms, checklists, and worksheets to assist readers in working through their own projects. The page design will allow for easy browsing of material. In addition, the intuitive organization will make it easy for readers to find the material they need. See the attached table of contents.
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Foreword by Jeffrey Veen.
Case Study: Baby Center.
1. Keys to a Successful Redesign.
Why This Book Right Now? Presenting a Workflow that Works. Case Study: Smug.
Phase 1: Defining the Project. Phase 2: Developing Site Structure. Phase 3: Visual Design and Testing. Phase 4: Production and QA. Phase 5: Launch and Beyond. Chapter Summary. Case Study: LiquidMedium.
Gathering Information. Understanding Your Audience. Analyzing Your Industry. Discovery Summary. Determining Overall Goals. Preparing a Creative Brief. Creating a Project Plan. Setting the Budget. Creating Schedules. Assigning Your Project Team. Setting Up Staging Areas. Kicking Off the Project. Phase 1 Summary. Case Study: Internap.
Addressing Content. Auditing Existing Content. Outlining Content. Creating a Content Delivery Plan. Sitemapping. Setting Naming Conventions. Wireframing. Addressing Navigation. Naming and Labeling. Defining Key User Paths. Phase 2 Summary. Case Study: K2 Skates.
Starting the Creative Process. Confirming Flow and Functionality. Creating Graphic Templates. Creating a Design Style Guide. Phase 3 Summary. Case Study: DiverseWorks.
Assessing Project Status. Establishing Guidelines. Setting File Structure. Slicing and Optimization. Creating HTML Templates and Pages. Implementing Light Scripting. Populating Pages. Integrating Backend Development. Understanding Quality Assurance Testing. Creating a QA Plan. Prioritizing and Fixing Bugs. Conducting a Final Check. Phase 4 Summary. Case Study: Janus.
Handing Off. Going Live. Maintaining the Site. Phase 5 Summary. Case Study: Food.com.
Understanding Usability. Conducting Usability Tests: A Four-Step Process. Chapter Summary. Case Study: Casey Claybourne.
Formal Industry Analysis vs. Informal Features Analysis. Conducting an Analysis. Chapter Summary.
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