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Apart from pro apps, very small engineering teams, some with no design input at all, usually handle all aspects of iOS development. Jason Festa shares some of challenges he has faced when building out creative teams within an iOS engineering group. In this session, Jason will address questions such as: How can a designer help define the product? What are the differences between game design, user experience, user interface, product design and so on? How do you know it’s time to hire a designer? Jason also explains a process that gives engineers and executive level product owners the ability to discuss, challenge, and interact with prototypes before engineers are assigned to write any code.
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