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Apple's Human Interface Guidelines (HIG) specify how Apple-provided interface elements can be used in apps. There are lots of rule; there are a limited set of interactive elements. Why limit yourself? In this session, author and developer Shawn Welch shows you how to break out of the HIG. Join him as he shares case studies showcasing the development of unique looks and feel. Welch will provide inspiring ideas for your own applications and discuss the process that makes them possible. When you walk away from this talk, you'll have discovered how developers have trail blazed their own custom UX, plus you'll have learned important lessons on how you can do the same in your own apps.
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