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Everyone on the planet is rushing to add a social element to their game, picture app, music app, whatever app. Our widely held view of acceptable application development has narrowed to freemium social games that have to monetize. Somewhere along the way we forgot that games should be fun experiences and we became analysts. Graeme's session is about the pitfalls of glossing over the illusion games conjure and the need to focus on a fun engaging game design before we ruin gamers and mobile games forever and ever. Graeme will dissect successful game strategies that offer alternatives to social monetization games, remembering that the biggest game of 2010 had no social elements whatsoever. Along the way, Graeme will try persuade you that as soon as your user sees your app as nothing more than numbers that this bubble will pop and even billions of acres of virtual farmland will not feed your family in the real world.
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