Home > Store

Visual Analytics Fundamentals (LiveLessons)

Visual Analytics Fundamentals (LiveLessons)

Your browser doesn't support playback of this video. Please download the file to view it.

Online Video

Register your product to gain access to bonus material or receive a coupon.

Description

  • Copyright 2023
  • Edition: 1st
  • Online Video
  • ISBN-10: 0-13-818937-4
  • ISBN-13: 978-0-13-818937-2

Nearly 4 Hours of Video Instruction

A Visual Introduction to Visual Analytics

Overview:

Visual Analytics Fundamentals LiveLessons is a practical, hands-on guide to learning the basics of visual analytics. After you finish the videos you will be able to start building compelling visual data narratives using Tableau 2022.

Skill Level:

  • Beginner
  • Intermediate 

Learn How To:

  • Navigate the Tableau interface
  • Understand the role of context in visual analytic storytelling 
  • Decide which type of basic chart to use with type of data
  • Use maps to represent data
  • Make good design decisions regarding color, lines, and shapes
  • Prepare your data and storyboard your visualization
  • Use advanced visualization formats

Who Should Take This Course:

  • Analysts who need to share the results of their data discovery or analysis
  • Students communicating data for reports or presentations
  • Teachers helping learners (of any age) to cultivate visual data literacy
  • Executives and business managers reporting data-driven results or metrics
  • Journalists giving data the starring role in their editorials

Course Requirements:

  • A willingness to learn how to tell stories through data
  • Access to Tableau Desktop (Windows or Mac), version 2022 or higher

Lesson Descriptions:

  • Lesson 1: Welcome to Visual Analytics

Lesson 1 introduces you to the practice of visual analytics with an overview of the state of the data visualization industry. As a foundation for more in-depth explorations throughout this book, we explore how data visualization and visual data storytelling have become in-demand analytic job skills today. The lesson also explores how the two practices are similar and different, and how both are propelled by new technologies and bigger, more diverse, and more dynamic data. Finally, the role of communication skills within visual analytics is discussed along with a brief look at how academia is supporting the demand for visual analysts today.

  • Lesson 2: The Power of Visual Analytics

Memory, retention, and emotion form the bases for experience, all of which work in tandem with our brain's visual processing horsepower. This lesson leverages real-life examples to showcase the power of visual analytics and visual data stories to communicate discoveries and insights hidden in data. We review the role of human cognition in visual analytics; how the brain reacts to inputs of data, stories, and data stories as unique entities; and how we can leverage this power to tell effective data narratives and influence action.

  • Lesson 3: Getting Started with Tableau

Application requires an environment for practice as a first step toward efficacy. This lesson shifts the focus from theory to implementation as we briefly explore the different products contained within the Tableau application suite, focusing on the Tableau Desktop 2022 user interface. The lesson covers how to get started with Tableau Desktop, reviews the tool's user interface and basic functionality, and discusses how to connect to data and ensure it is properly prepared for analysis. From here you will be able to move on to the visual analytics process to curate visuals and build data dashboards and stories while building skills and competencies in the market-leading data visualization tool most in demand by today's employers.

  • Lesson 4: Keeping Visual Analytics in Context

This lesson describes the importance of understanding data's context and its role in helping visual analysts ask the right questions to build a data narrative framework. You learn about exploratory and explanatory analysis and strategies for successful data storytelling, including narrative flow, considerations for spoken versus written narratives that support visuals, and structures that can support your stories for maximum impact. The lesson also explores helpful techniques in Tableau that guide you in crafting effective data narrative structure and keeping data firmly connected to its context.

  • Lesson 5: Fundamental Data Visualizations

This lesson introduces the fundamental charts and graphs used to visually communicate data that are offered on the Tableau Show Me Card. The lesson discusses appropriate use cases for each and get you some hands-on opportunities to create examples in Tableau. You learn techniques to help you assess when to use each visualization type according to the data, how to generate these according to best practices, and helpful considerations for when to avoid certain types of charts. The lesson also explores some of the special features available in Tableau to help you get the most from your visualizations.

  • Lesson 6: Fundamental Maps

As a continuation of the previous lesson, this lesson introduces two fundamental types of maps available on the Tableau Show Me Card. Again, we discuss appropriate use cases for each and get hands-on to create examples in Tableau, as well as how to generate these according to best practices, and helpful considerations specifically for mapping data. The lesson also explores some of the special features available in Tableau to help you get the most from your maps.

  • Lesson 7: Design Tips for Curating Visual Analytics

This lesson dives into human cognition and visual perception to frame how pre-attentive attributes such as size, color, shape, and position affect the usability and efficacy of visual analytics. We explore best practices for how the design elements can be employed to direct an audience's attention and create a visual hierarchy of components to communicate effectively.

  • Lesson 8: Structuring Analytics for Storytelling

This lesson moves beyond the basics of visual analytics to take our first steps in architecting outputs of analysis in visual data dashboards and stories. We'll begin by taking a closer look at how to prepare data in Tableau, utilizing some messy survey data--a common experience for data storytellers--before building data dashboards and stories that incorporate features like filters, annotations, and highlights to present compelling, meaningful, and actionable outcomes of visual analytics.

  • Lesson 9: Beyond Fundamentals: Advanced Visualizations

This penultimate lesson explores advanced strategies that go beyond fundamental data visualizations to explore a curated set of advanced data visualizations beyond the Tableau Show Me Card. It covers how to create advanced charts that require additional formatting and calculations, including timelines, Likert scale charts, lollipop charts, and more.

  • Lesson 10: Closing Thoughts

You have covered a lot of ground in this series. This final lesson recaps the lessons and emphasizes the main takeaways. It also serves as a resource kit by providing checklists of best practices and practical suggestions for continuing to master outputs of visual analytics. It also discusses additional resources available to support you on this journey.

About Pearson Video Training:

Pearson publishes expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. These professional and personal technology videos feature world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, Pearson IT Certification, Sams, and Que. Topics include IT Certification, Network Security, Cisco Technology, Programming, Web Development, Mobile Development, and more.

Learn more about Pearson Video training at http://www.informit.com/video.

Sample Content

Table of Contents

Introduction

Lesson 1: Welcome to Visual Analytics

     1.1 A Visual Revolution

     1.2 From Data Visualization to Data Storytelling

     1.3 State of the Industry

     1.4 Bridging the Gap

Lesson 2: The Power of Visual Analytics

     2.1 The Science of Storytelling

     2.2 The Power of Stories

Lesson 3: Getting Started with Tableau

     3.1 The Tableau Product Portfolio

     3.2 Connecting to Data

     3.3 Navigating the Tableau Interface

Lesson 4: The Importance of Context in Storytelling

     4.1 Seeing Context in Action

     4.2 Exploratory versus Explanatory Analysis

     4.3 Structuring Visual Analytic Stories

     4.4 Audience Analysis for Storytelling

Lesson 5: Fundamental Data Visualizations

     5.1 Bar Charts

     5.2 Line Charts

     5.3 Pie and Donut Charts

     5.4 Scatterplots

     5.5 Packed Bubble Charts

     5.6 Tree Maps

     5.7 Heat Maps

Lesson 6: Fundamental Maps

     6.1 Connecting to Geographic Data

     6.2 Assigning Geographic Roles

     6.3 Creating Geographic Hierarchies

     6.4 Proportional Symbol Maps

     6.5 Choropleth Maps

Lesson 7: Design Tips for Curating Visual Analytics

     7.1 Our Visual Horsepower

     7.2 Visual Design Building Blocks: Color

     7.3 Visual Design Building Blocks: Lines

     7.4 Visual Design Building Blocks: Shapes

Lesson 8: Structuring Analytics for Storytelling

     8.1 Basic Data Prep in Tableau Data Interpreter

     8.2 Pivoting Data

     8.3 Storyboarding Your Visual Analytics

     8.4 The Storyboarding Process

Lesson 9: Beyond Fundamentals: Advanced Visualizations

     9.1 Timelines

     9.2 Bar-in-Bar Charts

     9.3 Likert Visualizations

     9.4 One Hundred Percent Stacked Bar Chart

     9.5 Divergent Stacked Bar Chart

     9.6 Lollipop Chart

     9.7 Word Clouds

Lesson 10: Closing Thoughts

     10.1 Five Steps to Visual Data Storytelling

     10.2 The Role of Feedback

     10.3 Ongoing Learning

     10.4 Bridging the Gap

Summary

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020