Home > Store

User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web

User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web

eBook (Watermarked)

  • Your Price: $43.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ

Not for Sale

Also available in other formats.

Register your product to gain access to bonus material or receive a coupon.

Description

  • Copyright 2007
  • Pages: 240
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-321-45002-7
  • ISBN-13: 978-0-321-45002-9

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Updates

Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership