The start-to-finish guide to User-Centered Design!
It's this simple: User-Centered Design: An Integrated Approach will help you build products that customers will loveand buy!
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1. Taking Stock.
Your Current Organization and Products. Your Preliminary Road Map. Dealing with the “Yeah, Buts…”
What's in a Name? What Are the Benefits of Integrated UCD? What Types of Projects Can Benefit from the Approach? What's the Primary Target of UCD? The Six Principles of UCD. Multidisciplinary Design and User Feedback. Project Optimization. Providing Universal Access with UCD. Summary.
Make the Message Simple. Spend Time on Education. Get On “Every Train Leaving the Station”. Get the Right and Best Skills. Include the Right Methods. Carefully Select a Pilot Project. Identify a Champion. Optimize Your Organization Structure. Ensure That Your Specialized Staff Stay Technically Vital. Secure Appropriate Funding. Create the Infrastructure. Track Progress. Recognize and Celebrate Success. Communicate, Communicate, Communicate. The History of UCD at IBM. Frequently Asked Questions.
Linear or Iterative? Planning Phase. Concept Phase. Detailed Design and Development Phase. Life-Cycle Management Phase.
Education, Performance Support, Organizational Learning. Multidisciplinary Communication and Collaboration. Recruiting Participants. Web-Enabled Studies. CD Lab Tools. Automated Usage Capture. Information Analysis and Interpretation. Tracking Progress. Future Trends. Methodology Integration. Keeping Abreast of Improvements.
Do you want to change what people say about your product or system, referring to it as "elegant, simple, and powerful" rather than "ham-fisted, ugly, and unusable"? Or perhaps they're not saying anything at all. Then this book is for you. It provides an integrated approach to User-Centered Design (UCD) with an emphasis on using UCD to make products easy to buy, learn, and use. It focuses on designing a compelling "total customer experience"everything a customer sees, hears, and touches about a product or system.
The integrated version of User-Centered Design, described in this book, was initially developed at IBM in the early 1990s by Karel Vredenburg. A team of experts at IBM continuously worked with the first author to improve this version of UCD. It is currently in its third major version. Scott Isensee and Carol Righi were instrumental in the evolution of the approach not only while they were at IBM but also after they left the company. Since leaving IBM, Scott has applied UCD effectively to the design of the i-opener information appliance at NetPliance and currently implements UCD at BMC Software. Carol formed her own company, Righi Interface Engineering, Inc. She has led UCD projects both while at IBM and now as a consultant for clients such as Chrysler, MetLife, and the Usability Professionals' Association and has taught User-Centered Design classes to major corporations. We continue to run a highly popular workshop entitled, "How to Introduce, Deploy, and Optimize User-Centered Design in Your Organization."
This book is a distillation of our collective experience and that of our colleagues in introducing UCD to many hundreds of companies and deploying it on a few thousand projects over the past 10 years. We have used the approach to design products ranging from mainframe computers to integrated circuits, notebook computers to Web appliances, database software to speech recognition software, Web site portals to the Web site for the Olympics, and we have used it on consulting projects worldwide for many industries, including healthcare, finance and banking, aerospace, insurance, automotive, and retail.
We sincerely hope that you enjoy reading the book and applying the information contained within it.