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Turning Silver into Gold: How to Profit in the New Boomer Marketplace (paperback)

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Turning Silver into Gold: How to Profit in the New Boomer Marketplace (paperback)


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330 people an hour will turn 60 in 2006. Learn where the best bets are to profit from this exploding market.

  • Foreword by Bill Novelli, Executive Director and CEO of AARP, an organization of over 35 million people age 50 and older.
  • Promote and build winning businesses around baby boomers' next lifestyle transitions... in housing, health, fitness, finance, family, fashion, romance, travel, and work.
  • The author was named one of Time Magazine's "Digital 50" as founder of ThirdAge Media.
  • Description

    • Copyright 2007
    • Dimensions: 6" x 9"
    • Pages: 304
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-231199-2
    • ISBN-13: 978-0-13-231199-1
    • eBook (Watermarked)
    • ISBN-10: 0-13-234019-4
    • ISBN-13: 978-0-13-234019-9

    As they age, America’s 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world’s number one authority on marketing to “post-50” baby boomers offers a complete blueprint for profiting from that opportunity.

    Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers’ new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work—and the new brand choices they’re about to make.

    Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You’ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You’ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market.

    Five trends shaping the next baby boomer revolution

    Global markets, longevity, lifestage transitions, technology, and spirituality

    From concept to product to financing, and beyond

    All you need to execute on your baby boomer product/service opportunity

    The new healthcare revolution, the new healthcare business

    How boomers are using the newest innovations to take control over their health futures

    Sex and romance: I’ll have what she’s having

    The new sexual revolution: making it feel like the first time—or better

    Choosing families, making connections

    Powerful new opportunities in helping boomers reach out and connect

    Sample Content

    Sample Pages

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    Table of Contents

    About the Author     x

    Acknowledgments     xii

    Introduction 1

    Chapter 1: A Global Overview of the Boomer Market     9

    Chapter 2: The Business of Health     21

    Chapter 3: Travel: An Adventure for the Heart, Mind, and Soul     41

    Chapter 4: It’s Your Passion: Make It Happen     65

    Chapter 5: Sex and Romance: I’ll Have What She’s Having     83

    Chapter 6: Jeans, Jeans, You’re Young and Alive     99

    Chapter 7: Gimme Shelter–And a Whole Lot More     115

    Chapter 8: A Family of Our Own Choosing     141

    Chapter 9: Eldercare: The New Midlife Crisis     161

    Chapter 10: Financing Your Dream     177

    Chapter 11: On the Age Beat: The Media and the Message     199

    Chapter 12: Growing the Boomer Business: Sales and Marketing Strategies that Really Work     213

    Chapter 13: The Class Act: Gold at the End of the Rainbow     233

    Appendix A: The Connected Boomer     243

    Appendix B: Boomers and Money     253

    Index     269


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