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150 powerful bite-size presentation and communication solutions for motivating any audience to action: colleagues, employees, customers, anyone!
Three full books of breakthrough techniques for presenting and communicating more effectively! Discover how to speak more confidently… prepare well, and manage anxiety… connect with any audience, especially customers… know when to sell the steak, and when to sell the sizzle… supercharge your business writing for web and print… and much more!
From world-renowned leaders and experts, including James O’Rourke, Michael R. Solomon, Natalie Canavor, and Claire Meirowitz
A. The Truth About Confident Presenting
Part I Some Initial Truths
TRUTH 1 Public speaking is not easy, but it’s certainly doable
TRUTH 2 The key to success is preparation
TRUTH 3 Rehearsal is essential
TRUTH 4 Emulating good speakers makes you better
TRUTH 5 Establish goals for your presentation
TRUTH 6 A presentation is a learning occasion
Part II The Truth About Getting Ready to Speak
TRUTH 7 Talk is the work
TRUTH 8 Know what your audience is looking for
TRUTH 9 There is a difference between speaking and writing
TRUTH 10 Preparing a presentation is a relatively simple process
TRUTH 11 Begin by analyzing your audience
TRUTH 12 Know your audience
Part III The Truth About What Makes People Listen
TRUTH 13 Understand what makes people listen
TRUTH 14 Your speaking style makes a difference
TRUTH 15 Anticipate the questions your audience brings to your presentation
TRUTH 16 Listening matters
TRUTH 17 Being an active listener brings real benefits
TRUTH 18 You can overcome the barriers to successful communication
Part IV The Truth About Developing Support for Your Presentation
TRUTH 19 Develop support for your presentation
TRUTH 20 Understand the power of your content
TRUTH 21 The kinds and quality of evidence matter to your audience
TRUTH 22 Structure can help carry an inexperienced speaker
TRUTH 23 Find support for your presentation
TRUTH 24 Use the Internet to support your presentation
Part V The Truth About Getting Up to Speak
TRUTH 25 Select a delivery approach
TRUTH 26 Your introduction forms their first impression
TRUTH 27 Begin with a purpose in mind
TRUTH 28 Keep your audience interested
TRUTH 29 Conclusions are as important as introductions
TRUTH 30 Have confidence in your preparation
TRUTH 31 Repeat the process as often as possible
Part VI The Truth About Managing Anxiety
TRUTH 32 All speakers get nervous
TRUTH 33 Recognize anxiety before it begins
TRUTH 34 Deal with nervous behaviors
TRUTH 35 Keep your nervousness to yourself
Part VII The Truth About Nonverbal Communication
TRUTH 36 Most information is transferred nonverbally
TRUTH 37 The nonverbal process can work for you
TRUTH 38 Nonverbal communication has specific functions
TRUTH 39 Nonverbal communication is governed by key principles
TRUTH 40 Nonverbal communication has an effect on your audience
Part VIII The Truth About Visual Aids
TRUTH 41 Visual aids can help your audience understand your message
TRUTH 42 Understand visual images before you use them
TRUTH 43 Choose the right visual
TRUTH 44 Use PowerPoint effectively
TRUTH 45 Consider speaking without visuals
Part IX The Truth About Handling an Audience
TRUTH 46 Assess the mood of your audience
TRUTH 47 Answer the audience’s questions
TRUTH 48 Handle hostility with confidence
Part X The Truth About What Makes a Presentation Work
TRUTH 49 Know as much as possible about the location
TRUTH 50 Use the microphone to your advantage
TRUTH 51 Know your limits
B. The Truth About What Customers Want
TRUTH 1 Your customers want a relationship, not a one-night stand
TRUTH 2 Design it, and they will come
TRUTH 3 Sensory marketing–smells like profits
TRUTH 4 Pardon me, is that a breast in your Coke?
TRUTH 5 One man’s goose…
TRUTH 6 Throw ‘em a bone, and they’ll no longer roam
TRUTH 7 Stay in their minds–if you can
TRUTH 8 These are the good old days
TRUTH 9 Why ask why?
TRUTH 10 He who dies with the most toys wins
TRUTH 11 Your customers are looking for greener pastures
TRUTH 12 “Because I’m worth it”
TRUTH 13 Love me, love my avatar
TRUTH 14 You really are what you wear
TRUTH 15 Real men don’t eat quiche (but they do moisturize)
TRUTH 16 Girls just want to have fun
TRUTH 17 Queer eye for the spending guy
TRUTH 18 Yesterday’s chubby is today’s voluptuous
TRUTH 19 Men want to sleep with their cars
TRUTH 20 Your PC is trying to kill you
TRUTH 21 Birds of a feather buy together
TRUTH 22 Sell wine spritzers to squash players
TRUTH 23 They think your product sucks–but that’s not a bad thing
TRUTH 24 When to sell the steak, when to sell the sizzle
TRUTH 25 People are dumber than robots (lazier, too)
TRUTH 26 Your customers have your brand on the brain
TRUTH 27 Let their mouseclicks do the walking
TRUTH 28 Nothing shouts quality like leather from Poland
TRUTH 29 Consider investing in a drive-thru mortuary
TRUTH 30 Go to the Gemba.
TRUTH 31 Your customers want to be like Mike (or someone like him)
TRUTH 32 Go tribal
TRUTH 33 People like to do their own thing–so long as it’s everyone else’s thing too
TRUTH 34 Catch a buzz
TRUTH 35 Go with the flow–get shopmobbed today
TRUTH 36 Find the market maven, and the rest is gravy
TRUTH 37 Hundreds of housewives can predict your company’s future
TRUTH 38 Know who wears the pants in the family
TRUTH 39 Youth is wasted on the young
TRUTH 40 Make millions on Millennials
TRUTH 41 Grownups don’t grow up anymore
TRUTH 42 Dollar stores make good cents
TRUTH 43 The rich are different
TRUTH 44 Out with the ketchup, in with the salsa
TRUTH 45 Look for fly-fishing born-again environmentalist jazz-loving Harry Potter freaks
TRUTH 46 Ronald McDonald is related to Luke Skywalker
TRUTH 47 Sign a caveman to endorse your product
TRUTH 48 Make your brand a fortress brand–and make mine a Guinness
TRUTH 49 Turn a (pet) rock into gold
TRUTH 50 Think globally, act locally
C. The Truth About the New Rules of Business Writing
Part I The truth about what makes writing work
TRUTH 1 Most people aim for the wrong target
TRUTH 2 If you can say it, you can write it
TRUTH 3 Forget yesterday–write for today
TRUTH 4 Planning is the magic ingredient
TRUTH 5 To achieve your goal, look below its surface
TRUTH 6 Cut to the chase: Put the bottom line on top
TRUTH 7 “Me”-focused messages fail
TRUTH 8 People are not the same: Write for differences
TRUTH 9 Tone makes–or breaks–your message
TRUTH 10 Knowing your inside story is the key
TRUTH 11 Forget outlines–organize your thinking
TRUTH 12 How to organize is a personal choice
TRUTH 13 Every message you send has a psychological impact
TRUTH 14 Effective messages lead with strength
TRUTH 15 To succeed, cover your ground and remember “the ask”
TRUTH 16 Your goal and audience determine the best way to communicate
Part II The truth about self-editing
TRUTH 17 The best writers don’t write; they rewrite
TRUTH 18 Rhythm and transitions make writing move
TRUTH 19 Less can be a whole lot more
TRUTH 20 Passive thinking and jargon undermine clarity
TRUTH 21 You don’t need grammar drills to spot your writing problems
Part III The truth about successful e-mail
TRUTH 22 Use e-mail to communicate in the fast lane–powerfully
TRUTH 23 Good subject lines say, “Open sesame”
TRUTH 24 Know your e-mail do’s and don’ts
TRUTH 25 Writing good progress reports is worth your time
Part IV The truth about letters
TRUTH 26 Letters: They live! And you need them
TRUTH 27 Letters build relationships
TRUTH 28 Cover letters matter, big time
Part V The truth about reports and proposals
TRUTH 29 Good reports generate action
TRUTH 30 Organizing complex projects isn’t that hard
TRUTH 31 Well-crafted proposals win
TRUTH 32 The letter format lets you shortcut proposals
TRUTH 33 Root grant applications in “mission”–yours and the funder’s
Part VI The truth about Web sites
TRUTH 34 Writing is the missing factor in your competitors’ Web sites
TRUTH 35 Web sites built on keywords and content build traffic
TRUTH 36 A home page must crystallize who you are
Part VII The truth about new media
TRUTH 37 Blogging and social media are powerful business tools
TRUTH 38 To blog for yourself, be yourself, but carefully
TRUTH 39 Good business blogging is edgy
TRUTH 40 Tweeting and texting: the ultimate self-edit challenge
TRUTH 41 E-letters focus marketing and reinforce branding
TRUTH 42 Good PowerPoint is more than pretty faces: It starts with writing
Part VIII The truth about writing to self-market
TRUTH 43 Strong résumés focus on accomplishments, not responsibilities
TRUTH 44 Fliers are easy all-purpose promotional tools
TRUTH 45 It pays to think PR and send news releases
TRUTH 46 Writing articles boosts your career
TRUTH 47 The virtual world offers self-publishing power
Part IX The truth about tricks of the trade
TRUTH 48 Good headlines help your writing work–a lot
TRUTH 49 Skillful interviewing is a major (but unrecognized) business asset
TRUTH 50 Readers are global: Try not to confuse them
TRUTH 51 Clarity is next to godliness
TRUTH 52 You can fix your own grammar goofs