Tricks of the Podcasting Masters
- By Rob Walch, Mur Lafferty
- Published May 22, 2006 by Que.
- Copyright 2006
- Dimensions: 7x9-1/8
- Pages: 384
- Edition: 1st
- ISBN-10: 0-7897-3574-1
- ISBN-13: 978-0-7897-3574-4
- eBook (Adobe DRM)
- ISBN-10: 0-7686-6729-1
- ISBN-13: 978-0-7686-6729-5
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Product Author Bios
Mur Lafferty currently produces several podcasts including Geek Fu Action Grip, and is on the planning committee for the upcoming PodcasterCon. She's a member of the Sci-Fi Podcasting Network and presented at the Duke Podcasting Symposium.
Rob Walch is Host of podCast411, where he has interviewed more than 100 leading podcasters and media experts, and is a consultant to former Presidential candidate John Edwards. He's on the planning committee for PodcasterCon, is a member of the Podcasting Specification Working Group, and has helped more than 100 people start their own podcasts.
- How do I interact with listeners and get them to come back next week?
- How do I conduct a great interview over the phone?
- How do I attract sponsors?
- How do I stay motivated?
The authors share their experiences with the 'casts they've produced regularly since podcasting began, including "podCast411" and "Geek Fu Action Grip," and draw from more than 100 interviews with podcasting's stars. With this book, you will be able to take your craft to the next level and create a business around your podcasts.
17 of 20 people found the following review helpful
Outstanding guide on how to actually do something with a podcast vs. a guide on how to create one,
This review is from: Tricks of the Podcasting Masters (Paperback)I'm not sure if the previous reviewer has even read this book or spent much time on the Podcast411 web site since the book is anything but a rehash of the site. What it is, in a nutshell, is an indispensable guide to building a successful podcast (no matter what your definition of "successful" is) for those who already know how to put a show together from a technical perspective and/or are ready to focus on content/promotion/advertising/etc. This is not just another podcasting book but rather a way to build on the foundation that other books lay. It's also the only way to take advantage of the extensive experience the authors and the scores of podcasters they've interviewed over the past years bring to the table and yes, at this point in the game they do have a right to refer to themselves as "masters".
If you're serious about podcasting or just want to fine-tune your show's content, get it heard by as many people as possible, and potentially start earning some revenue from... Read more
10 of 11 people found the following review helpful
Something for Everyone,
This review is from: Tricks of the Podcasting Masters (Paperback)Contrary to some previous reviewers' comments, this book goes far beyond what is available in the authors' podcasts or on the web. And because podcasting is a rapidly changing medium in which new issues and concerns arise daily, it naturally goes beyond what previous books have said as well. But most importantly, it provides this information it in a well-written, condensed form that podcasters at any stage can pick up and get something out of.
Even though I've been podcasting since what some consider the early days (Jan '05), I was inspired by a lot of new ideas (as well as thankful for some answers to issues long plaguing me) that I picked up from the book, and I quickly emailed other people who work behind the scenes on my podcast and told them to get a copy, too. It's invaluable to hear what other podcasters are saying about their set-up, their goals, their experiences, and their insights in a more polished and thoughtful format than the kinds of forums where these... Read more
8 of 9 people found the following review helpful
An Excellent Resource,
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This review is from: Tricks of the Podcasting Masters (Paperback)This is an excellent book for anyone that is new to the medium and wants a tour from some of the experts. First a disclaimer - my cast, The M Show, is mentioned in the book so that obviously affects my opinion of the stars it deserves. Rather than gush about Rob's wisdom, let me elaborate on the book itself:
The book is arranged in 3 parts around 100 pages each:
1. Laying Your Foundation - covers the history of podcasting, podcast ratings, and genres. The genre section is comprehensive, providing details on over 75 podcasts in more than 15 genres.
2. Refining Your Podcast and Your Skills - covers the skills needed to create the content for your podcast (even those still being debated, such as editing). Things like scripting (yes or no, how-to), interviewing (from both a content and technical side), using music or other's written word (including licensing issues), editing and tips to maintain and communicate with your audience.
3. Marketing... Read more
› See all 17 customer reviews...
Online Sample Chapters
Table of Contents
PART I Laying Your Foundation
1 A Brief History of Podcasting 7
2 What the Pros Are Doing 23
3 Podcast Genres 43
4 Finding Your Passion 97
PART II Refining Your Podcast and Your Skills
5 Getting Started 111
6 Your "Script," 119
7 The Art of the Interview 131
8 Music--Issues and Sources 149
9 The Audible Written Word 167
10 The Great Editing Debate 181
11 Keeping the Podcast Consistent 189
12 You're Nothing Without Your Audience 199
Part III Marketing and Promotion
13 Using Your Site as a marketing Tool 215
14 Using Promos to Hype Your Podcast 227
15 Getting the Word Out 235
16 How to Find Newbie Listeners 249
17 Business Planning 263
18 Generating Revenus 285
19 Podcasting as a marketing Tool 321
A Microphone and Voice Tips 337
B Creative Commons Explained 341
C Websites for More Information 345
Downloadable Sample Chapter
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