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Successful Presentation Strategies (Collection)

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Successful Presentation Strategies (Collection)

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Description

  • Copyright 2014
  • Pages: 561
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-373959-7
  • ISBN-13: 978-0-13-373959-6

In Winning Strategies for Power Presentations, Weissman identifies the elements of a great presentation, distilling 75 best practices from the world's best persuaders into bite-sized chapters designed to be easy-to-read -- and equally easy to apply. Following on the heels of Weissman's best-selling Presentations in Action, this book presents powerful new insights into the four key areas of delivering winning presentations: contents, graphics, delivery, and Q-and-A sessions.

In this fully updated Second Edition of Presenting to Win, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences...and move them to action! Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all -- and tell compelling stories that focus on what's in it for the audience. Drawing on dozens of real case studies, Weissman shows how to identify your primary goals and messages before you even open PowerPoint; stay focused on what your listeners really care about; and capture your audience in the first crucial 90 seconds. Weissman covers all the practical mechanics of effective presentation: finding your flow...communicating visually...writing better slide text...making your numbers...using graphics...practicing aloud...customizing for different audiences...presenting online...and much more.

Sample Content

Table of Contents

Winning Strategies

Introduction xv

Natural and Universal

Section I

Content: The Art of Telling Your Story 1

Section II

Graphics: How to Design PowerPoint

Slides Effectively 77

Section III

Delivery Skills: Actions Speak Louder

Than Words 117

Section IV:

How to Handle Tough Questions 151

Section V

Special Presentations 177



Presenting to Win

Foreword to the Updated and Expanded Edition  xvii

Preface: What’s Past Is Prologue  xxi

Introduction: The Wizard of Aaaahs  xxiii

Chapter 1        You and Your Audience  1

Chapter 2        The Power of the WIIFY  11

Chapter 3        Getting Creative: The Expansive Art of Brainstorming  21

Chapter 4        Finding Your Flow  41

Chapter 5        Capturing Your Audience Immediately  69

Chapter 6        Communicating Visually  91

Chapter 7        Making the Text Talk  103

Chapter 8        Making the Numbers Sing  121

Chapter 9        Using Graphics to Help Your Story Flow  133

Chapter 10      Bringing Your Story to Life  163

Chapter 11      Customizing Your Presentation  183

Chapter 12      Animating Your Graphics  197

Chapter 13      The Virtual Presentation  215

Chapter 14      Pitching in the Majors  229

Appendix A      Tools of the Trade  235

Appendix B      Presentation Checklists  237

Acknowledgments  241

About the Author  243

Index  245

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