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Succeeding at Your Yahoo! Business

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Succeeding at Your Yahoo! Business

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  • Copyright 2006
  • Dimensions: 7" x 9-1/8"
  • Pages: 352
  • Edition: 1st
  • eBook (Adobe DRM)
  • ISBN-10: 0-7686-6723-2
  • ISBN-13: 978-0-7686-6723-3

The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small 'mom and pop' or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business.

Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how to hire the staff necessary to successfully run your business.

Sample Content

Table of Contents


PART I:    Yahoo! Store to the Next Level

1    Can You Make a Living From Your Yahoo! Store?

2    Plan to Succeed

3    Architecting Your Online Storefront

PART II:    Customizing the Yahoo! Store

4    Storyboarding Your E-Commerce Site

5    Customizing Your Yahoo! Store

6    Yahoo! Store Features and Advanced Techniques

7    Yahoo! Store Tips and Tricks

8    Designing Your Customized Yahoo! Store to Sell

PART III:    Deconstructing a Yahoo! Store

9      Digital Product Store

10    Manufactured Product Store

11    High-Volume Product Store

PART IV:    Growing Your Online Business

12    The Power of PARM: Positioning Your Business

13    Acquiring Customers (Part 1)

14    Acquiring Custoemrs (Part 2)

15    Retaining Customers

16    Monetizing

17    Monitoring Site Sales and Performance

18    Public Relations

PART V:    Operating Your Yahoo! Business

19    Customer Service

20    Warehousing and Inventory Control

21    Financial Planning

PART VI:    Manning Your Yahoo! Business

22    Finding and Hiring


A    Launching Your Yahoo! Business Quick Start Guide

B    Business Plan Elements

C    Important Resources on the Web



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