Home > Store > Graphics & Web Design

Submit Now: Designing Persuasive Web Sites

Register your product to gain access to bonus material or receive a coupon.

Submit Now: Designing Persuasive Web Sites

Book

  • Your Price: $28.00
  • List Price: $35.00
  • Usually ships in 24 hours.

Description

  • Copyright 2003
  • Dimensions: Special (all other)
  • Pages: 368
  • Edition: 1st
  • Book
  • ISBN-10: 0-7357-1170-4
  • ISBN-13: 978-0-7357-1170-9

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

Updates

Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership