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Strategic Mobile Design: Creating Engaging Experiences

Strategic Mobile Design: Creating Engaging Experiences

eBook (Adobe DRM)

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Description

  • Copyright 2009
  • Dimensions: 6 X 9
  • Pages: 224
  • Edition: 1st
  • eBook (Adobe DRM)
  • ISBN-10: 0-321-57437-0
  • ISBN-13: 978-0-321-57437-4

This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.


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