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The Spark: How to Ignite and Lead Business Creativity

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The Spark: How to Ignite and Lead Business Creativity


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  • Copyright 2014
  • Dimensions: 6 X 9
  • Pages: 248
  • Edition: 1st
  • Book
  • ISBN-10: 1-292-00528-9
  • ISBN-13: 978-1-292-00528-7

Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels atSky)

Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business.

Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations.

But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity?

The Spark answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.

Sample Content

Table of Contents

About the author

Publisher's acknowledgments

Author's acknowledgments

Introduction: The Spark

Habit 1: Start an electric conversation

Habit 2: Break the management rules

Habit 3: Lead with creative choices.

Habit 4: Become a talent impresario

Habit 5: Know why you do what you do

Habit 6: Connect through shared values

Habit 7: Build a business playground

Habit 8: Balance focus with freedom

Habit 9: Demolish idea barriers

Habit 10: Encourage collisions

Ten creative business myths debunked



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