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So What?: How to Communicate What Really Matters to Your Audience

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So What?: How to Communicate What Really Matters to Your Audience

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eBook (Watermarked)

  • Your Price: $11.99
  • List Price: $14.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

About

Features

Supercharge your success by answering the question everyone cares about most: "So what! What's in it for me?"

  • Practical techniques proven with thousands of professional salespeople and managers, straight from Mark Magnacca, one of the world's leading sales consultants.
  • Specific examples and practical exercises help you answer the "So What" question, quickly, succinctly, convincingly, always!
  • For every personal interaction you have, whatever your goals in business, and in life!
  • Description

    • Copyright 2009
    • Dimensions: 5-3/8 X 8-1/4
    • Pages: 160
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-715826-2
    • ISBN-13: 978-0-13-715826-3

    Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants. 

    It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun!

    Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want–in business and in life!

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    Table of Contents

    About the Author    x

    Foreword    xi

    Chapter 1  What You Need to Know in 850 Words    2

    Chapter 2  Change Your Thinking, Change Your Life    8

    Chapter 3  How I Learned to Think This Way–You Can, Too!    14

    Chapter 4  Your World View–Making the Invisible Visible    26

    Chapter 5  What’s in It for Them?    36

    Chapter 6  Who You Always Wanted to Be–Yourself    52

    Chapter 7  Winging It Versus Orchestration    72

    Chapter 8  Getting Your Audience Engaged    86

    Chapter 9  Tie a String Around Your Finger    104

    Chapter 10  Getting from Where You Are to Where You Want to Be    120

    So What? A Final Word    128

    Glossary    134

    Acknowledgments    140

    Index    144

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