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Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World

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Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World

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  • Your Price: $19.99
  • List Price: $24.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

About

Features

The world's #1 how-to retail bible! Actionable lessons from great retailers, updated with new successes, ideas, strategies, and tactics!

  • Practice, not theory: real solutions for everything from understanding customers to motivating employees and creating ultimate retail experiences.
  • Includes up-to-the-minute coverage of using data to drive profits and growth, and doing more with less.
  • For every retail entrepreneur, manager, merchandiser, strategist, and team member.

Description

  • Copyright 2012
  • Dimensions: 6" x 9"
  • Pages: 240
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-306612-6
  • ISBN-13: 978-0-13-306612-8

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:

  • Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten.
  • How to use data to drive profit and growth.
  • How to do more with less, and maximize the value each team member brings to the table.
  • How to use new technology to develop highly productive, innovative "Remote Teams".
Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Sample Content

Sample Pages

Download the sample pages (includes Chapter 1 and Index)

Table of Contents

Acknowledgments     ix
Photo Acknowledgments     x
Introduction to this Edition     xi
Preface—Why retailing?      xiii
Part one: You
Starting at the beginning.

Chapter 1: What do you want for yourself?      3
Chapter 2: Rising above the crowd     9
Chapter 3: Keeping it simple     11
Chapter 4: Rolling those snowballs     15
Part two: Team
Make us happy and we will make you money.

Chapter 5: What’s the Big Idea?      25
Chapter 6: How to build great teams     35
Chapter 7: How to get people out of bed     61
Chapter 8: All we need is a little better every time     75
Part three: Customer
Make me happy and I will give you my money.

Chapter 9: We love shopping here!      91
Chapter 10: Price and value     113
Chapter 11: Promote or die     123
Chapter 12: Marketing for real people     135
Part four: Store
Make it brilliant and they will spend.

Chapter 13: Discovery!      151
Chapter 14: The great big theater of shop     167
Chapter 15: Detail, detail, detail—the store environment     179
Chapter 16: And finally...how we got here     187
Epilogue—And we’re done?      207
Appendix I: Your job and Smart Retail     209
Appendix II: Take-action time     212
Appendix III: Street time     214
Appendix IV: Books for retailers     217
Index 219


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