Business & Management
Sales & Marketing
Sensory Marketing: Smells Like Profits
- Your Price: $1.59
- List Price: $1.99
About Watermarked eBooks
This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.
The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Watermarked eBook FAQ
- Copyright 2011
- Dimensions: 5-3/8 X 8-1/4
- Pages: 6
- Edition: 1st
- ISBN-10: 0-13-259932-5
- ISBN-13: 978-0-13-259932-0
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.
Fully exploit the powerful human sense your marketing has overlooked for too long: scent.
As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns….
Unlimited one-month access with your purchase