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Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part IV: Beyond Search Marketing (Complete Download)

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  • Copyright 2012
  • Edition: 1st
  • Downloadable Video
  • ISBN-10: 0-13-301591-2
  • ISBN-13: 978-0-13-301591-1

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DRM-Free Video Downloads. Purchase and immediately download individual lessons from this video. Make your lesson selections below and click on the Buy button.

Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec. Requires the free QuickTime Player software.

Lesson 1

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part IV Lesson 16A: Explore New Media and Social Media (Downloadable Version)

Containing 43 minutes of video instruction in this is Part 1 of a 2 part LIveLessons on new media and social media.  In this lesson you learn how to understand and think about social media, how to categorize it, and how to focus on those aspects of social media that might apply to your business.

Duration: 00:43:32  File Size: 109 MB


$9.99

Lesson 2

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part IV Lesson 16B: Explore New Media and Social Media (Downloadable Version)

Containing 30 minutes of video instruction in this Part 2 of a 2 part LiveLessons on new media and social media.  In this lesson you learn how to measure your success with social media, and how social media and search come together for the implementation of your search marketing strategy.

Duration: 00:30:00  File Size: 88 MB


$9.99

Lesson 3

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part IV Lesson 17: Optimize Your Web Site Search (Downloadable Version)

Containing 49 minutes of video instruction in this LiveLessons you learn about the search facility on your own Web site which goes beyond search marketing. The techniques that optimize your organic search marketing also can be applied to the searchers who’ve already come to your Web site. You’ll apply these skills (and learn a few needed new ones) to improve the results of your Web site search.

Duration: 00:49:53  File Size: 255 MB


$9.99

Lesson 4

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part IV Lesson 18: What's Next? (Downloadable Version)

Containing 36 minutes of video instruction in this LiveLessons you learn about exciting new developments in search marketing and how to further your education as a search marketer.

Duration: 00:36:23  File Size: 225 MB


$9.99

Actual product comes full screen and in high resolution.

Actual product comes full screen and in high resolution.

Actual product comes full screen and in high resolution.

Actual product comes full screen and in high resolution.

3+ Hours of Video Instruction

 

Overview 

 

In Beyond Search Marketing Livessons, Part IV of this 4 Part comprehensive Search Engine Marketing LiveLessons you explore new media and social media, optimize your web site, and consider what's next..     

 

Description

In this comprehensive LiveLessons Mike Moran a world-class expert presents today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. The lessons thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through the basics while providing reliable insights for experienced professionals. This LiveLessons guides you through the exploration new media and social media. How to optimize your web site search.  Answers the question, what’s next in new developments in search marketing? 

 

About the Instructor

 

Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing Web site. He was named an IBM Distinguished Engineer in 2005. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon. Mike is the author of Do It Wrong Quickly and Search Engine Marketing, Inc., and he writes regular columns on search marketing for Revenue magazine, WebProNews, and Search Engine Guide. He’s a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA’s Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on Internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia’s Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.  Mike can be reached through his Web site (www.mikemoran.com), which is also the home of his Biznology newsletter and blog.

 

Skill Level

  • All levels

 What You Will

  • Explore new media and social media
  • Optimize your web site search
  • Learn what’s next in new developments in search marketing

Who Should Take This Course

  • Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Course Requirements

  • An interest in understanding search engine marketing and how to implement it.

Table of Contents

 

General Introduction

Lesson 16A:  Explore New Media and Social Media
Lesson 16B:  Explore New Media and Social Media
Lesson 17:  Optimize Your Web Site Search
Lesson 18:  What’s Next?


 

LiveLessons Video Training series publishes hundreds of hands-on, expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. This professional and personal technology video series features world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, IBM Press, Pearson IT Certification, Prentice Hall, Sams, and Que. Topics include: IT Certification, Programming, Web Development, Mobile Development, Home & Office Technologies, Business & Management, and more. View all LiveLessons at http://www.ibmpressbooks.com/livelessons

 

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