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Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part III: Execute Your Search Marketing Program (Complete Download)

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part III: Execute Your Search Marketing Program (Complete Download)

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Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec. Requires the free QuickTime Player software.

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Lesson 1

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part III, Lesson 10: Get Your Site Indexed (Downloadable Version)

Containing 39 minutes of video instruction in this lesson you how to get your Web site indexed for organic search.

Duration: 00:32:48  File Size: 210 MB

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Lesson 2

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part III, Lesson 11: Choose Your Target Keywords (Downloadable Version)

Containing 40 minutes of video instruction in this LiveLessons you focus on your target market: searchers. What words are they using to find what they want? Which ones should you be targeting in your search marketing campaigns? Your marketers must understand how to identify what searchers are looking for.

Duration: 00:40:13  File Size: 186 MB

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Lesson 3

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part III, Lesson 12: Optimize Your Content (Downloadable Version)

Containing 46 minutes of video instruction in this LiveLessons you focus on your target market: searchers. What words are they using to find what they want? Which ones should you be targeting in your search marketing campaigns? Your marketers must understand how to identify what searchers are looking for.

Duration: 00:42:20  File Size: 242 MB

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Lesson 4

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part III, Lesson 13: Attract Links to Your Site (Downloadable Video)

Containing 42+ minutes of video instruction in this LiveLessons you learn how to draw links from around the Web. Learn why links are important to organic search engines and what you can do to build your site’s link popularity.

Duration: 00:42:10  File Size: 146 MB

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Lesson 5

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part III, Lesson 14A: Optimize Your Paid Search Program (Downloadable Version)

Containing 48+ minutes of video instruction this is Part 1 of a 2 part lesson on paid search.  In this lesson you learn how paid search works and how to think about it. Although many search marketing techniques apply equally to organic and paid search, many tasks are specific to paid placement. Find out how to set your budget with a focus on profitability, customer acquisition, and providing lifetime value. manage your campaigns, and make adjustments along the way.

Duration: 00:48:52  File Size: 148 MB

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Lesson 6

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part III, Lesson 14B: Optimize Your Paid Search Program (Downloadable Version)

Containing 47+ minutes of video instruction in this is Part 2 of a 2 part lesson on paid search.  In this lesson you learn how to make paid search operation. Although many search marketing techniques apply equally to organic and paid search, many tasks are specific to paid placement. Find out how to set up your paid search program step-by-step, manage your campaigns, and make adjustments along the way.

Duration: 00:47:14  File Size: 109 MB

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Lesson 7

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part III, Lesson 15: Make Search Marketing Operational (Downloadable Version)

Containing 49 minutes of video instruction in this lesson you learn how to design your operating procedures to manage your search marketing performance each day. Learn the best practices for developing your central search team, measuring your success, and diagnosing the inevitable problems that pop up.

Duration: 00:48:53  File Size: 129 MB

Description

  • Copyright 2012
  • Edition: 1st
  • Downloadable Video
  • ISBN-10: 0-13-301579-3
  • ISBN-13: 978-0-13-301579-9

5+ Hours of Video Instruction

Overview

In Execute Your Search Marketing Program LiveLessons, Part III of this 4 Part comprehensive Search Engine Marketing LiveLessons you learn how execute your search marketing program and make it operational.   

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Description

In this comprehensive LiveLessons Mike Moran a world-class expert presents today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. The lessons thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through the basics while providing reliable insights for experienced professionals. This LiveLessons guides you through the steps to how to get your site indexed.  Choose your target keywords.  Optimize your content. Attract links to your site.  Optimize your paid search program.  And, make search marketing operational. 

About the Instructor

Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing Web site. He was named an IBM Distinguished Engineer in 2005. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon. Mike is the author of Do It Wrong Quickly and Search Engine Marketing, Inc., and he writes regular columns on search marketing for Revenue magazine, WebProNews, and Search Engine Guide. He’s a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA’s Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on Internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia’s Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.  Mike can be reached through his Web site (www.mikemoran.com), which is also the home of his Biznology newsletter and blog.

Skill Level

  • All levels

 What You Will Learn

  • Get your site indexed
  • Choose your target keywords
  • Attract links to your site 
  • Optimize your paid search program
  • Make search marketing operational 

Who Should Take This Course

  • Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Course Requirements

  • An interest in understanding search engine marketing and how to implement it.

Table of Contents

General Introduction
Lesson 10:  Get Your Site Indexed
Lesson 11:  Choose Your Target Keywords
Lesson 12:  Optimize Your Content
Lesson 13:  Attract Links to Your Site
Lesson 14A: Optimize Your Paid Search Program
Lesson 14B: Optimize Your Paid Search Program
Lesson 15: Make Search Marketing Operational

 

LiveLessons Video Training series publishes hundreds of hands-on, expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. This professional and personal technology video series features world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, IBM Press, Pearson IT Certification, Prentice Hall, Sams, and Que. Topics include: IT Certification, Programming, Web Development, Mobile Development, Home & Office Technologies, Business & Management, and more. View all LiveLessons at http://www.ibmpressbooks.com/livelessons 

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