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Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part II: Develop Your Search Marketing Program (Complete Download)

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  • Copyright 2012
  • Edition: 1st
  • Downloadable Video
  • ISBN-10: 0-13-301572-6
  • ISBN-13: 978-0-13-301572-0

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DRM-Free Video Downloads. Purchase and immediately download individual lessons from this video. Make your lesson selections below and click on the Buy button.

Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec. Requires the free QuickTime Player software.

Lesson 1

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part II, Lesson 5: Identify Your Web Site¿s Goals (Downloadable Version)

Containing 41 minutes of video instruction in this LiveLessons you learn how to figure out your Web site’s basic purpose. Is it an e-commerce site? A site to build brand awareness for higher offline sales? A way to get volunteers for your nonprofit organization? Regardless, your Web site has a purpose, and your search marketing program must help your organization fulfill that purpose.

Duration: 00:41:20  File Size: 131 MB


$9.99

Lesson 2

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part II, Lesson 6: Measure Your Web Site¿s Success ( Downloadable Version)

Containing 33+ minutes of video instruction in this LiveLessons you learn how you can check your Web site’s ability to reach its goals. You learn to track Web events that mark successful visits to your site. It also looks at other Web metrics, such as visitor traffic and sales revenue.

Duration: 00:33:38  File Size: 119 MB


$9.99

Lesson 3

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part II, Lesson 7: Measure Your Search Marketing Success (Downloadable Version)

Containing 45+ minutes of video instruction in this LiveLessons you learn how to choose the focus area for your first search marketing campaign, assess your current search marketing situation, and calculate the business opportunity of a successful campaign.

Duration: 00:45:59  File Size: 285 MB


$9.99

Lesson 4

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part II, Lesson 8: Define Your Search Marketing Strategy (Downloadable Version)

Containing 33+ minutes of video instruction in this LiveLessons you learn about the strategic decisions required for organization-wide success. You will choose your program’s scope, decide which groups will perform various search marketing tasks, and decide whether you will work with a search marketing vendor or run a completely in-house program. Finally, you will project the cost of your own search marketing program.

Duration: 00:33:35  File Size: 124 MB


$9.99

Lesson 5

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part II, Lesson 9: Sell Your Search Marketing Proposal (Downloadable Version)

Containing 32+ minutes of video instruction in this LiveLessons you learn how to assemble your proposal for a search marketing program in your organization. To gain support for that proposal throughout your company, you must persuade numerous technical and business specialists, as well as a host of executives. This lesson shows you how to get that crucial organizational buy-in.

Duration: 00:32:48  File Size: 210 MB


$9.99

Actual product comes full screen and in high resolution.

Actual product comes full screen and in high resolution.

Actual product comes full screen and in high resolution.

Actual product comes full screen and in high resolution.

Actual product comes full screen and in high resolution.

3 Hours of Video Instruction

 

Overview

 

In Develop Your Search Marketing Program LiveLesson, Part II of this 4 Part comprehensive LiveLessons on Search Engine Marketing you learn to develop your search marketing program.  Identify your web site’s goals. Measure your search marketing success. Define your search marketing strategy.  And, sell your search marketing proposal to your company executives.

 

Description

In this comprehensive LiveLessons Mike Moran a world-class expert presents today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. The lessons thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through the basics while providing reliable insights for experienced professionals. This LiveLessons guides you through the steps of how to identify your web site’s goals. Measure your search marketing success. Define your search marketing strategy.  And, sell your search marketing proposal to your company executives.

 

About the Instructor

 

Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing Web site. He was named an IBM Distinguished Engineer in 2005. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon. Mike is the author of Do It Wrong Quickly and Search Engine Marketing, Inc., and he writes regular columns on search marketing for Revenue magazine, WebProNews, and Search Engine Guide. He’s a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA’s Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on Internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia’s Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.  Mike can be reached through his Web site (www.mikemoran.com), which is also the home of his Biznology newsletter and blog.

 

Skill Level

  • All levels

 What You Will Learn

  • Identify your web site’s goals
  • Measure your search marketing success
  • Define your search marketing strategy 
  • Sell your search marketing proposal to your company executives

Who Should Take This Course

  • Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Course Requirements

  • An interest in understanding search engine marketing and how to implement it.

Table of Contents

 

General Introduction
Lesson 5:  Identify Your Web Site’s Goals
Lesson 6:  Measure Your Web Site’s Success
Lesson 7:  Measure Your Search Marketing Success
Lesson 8:  Define Your Search Marketing Strategy
Lesson 9:  Sell Your Search Marketing Proposal
 

LiveLessons Video Training series publishes hundreds of hands-on, expert-led video tutorials covering a wide selection of technology topics designed to teach you the skills you need to succeed. This professional and personal technology video series features world-leading author instructors published by your trusted technology brands: Addison-Wesley, Cisco Press, IBM Press, Pearson IT Certification, Prentice Hall, Sams, and Que. Topics include: IT Certification, Programming, Web Development, Mobile Development, Home & Office Technologies, Business & Management, and more. View all LiveLessons at http://www.ibmpressbooks.com/livelessons

 

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  • Accessible from your Account page after purchase. Requires the free QuickTime Player software.

    Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec.

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