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Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part II: Develop Your Search Marketing Program (Complete Download)
- By Mike Moran
- Published May 21, 2012 by IBM Press. Part of the LiveLessons series.
- Copyright 2012
- Edition: 1st
- Downloadable Video
- ISBN-10: 0-13-301572-6
- ISBN-13: 978-0-13-301572-0
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Containing 3 hours of video instruction in Part 2 of this 4 Part comprehensive LiveLessons you learn to develop your search marketing program. Identify your web site’s goals. Measure your search marketing success. Define your search marketing strategy. And, sell your search marketing proposal to your company executives.
In this comprehensive 4 Part LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to
· Identify and leverage new search engine marketing opportunities arising from social media
· Align search engine marketing with your company’s evolving strategic and tactical goals
· Implement programs that drive sustainable improvements— not counterproductive quick fixes
· Systematically optimize your existing Web site search programs
· Manage the unique marketing challenges associated with large sites
· Create monthly scorecards and use them to drive improvement
· Provide effective guidance to content developers and designers in language they’ll understand
· Automate checking and reporting for every page on your site
· Choose effective target keywords, optimize your content, and attract links
· Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
· Measure site-wide success rates across multiple systems and technologies
· Hire the right SEO consultant—and avoid the wrong ones
Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
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Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Downloadable Video
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Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec.
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