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Search Engine Marketing, Inc. I, II, III, and IV LiveLessons (Video Training): Lesson 14B: Optimize Your Paid Search Program (Downloadable Version)

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Search Engine Marketing, Inc. I, II, III, and IV LiveLessons (Video Training): Lesson 14B: Optimize Your Paid Search Program (Downloadable Version)

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    Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec.

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Description

  • Copyright 2012
  • Edition: 1st
  • Downloadable Video
  • ISBN-10: 0-13-265496-2
  • ISBN-13: 978-0-13-265496-8

Containing 47+ minutes of video instruction this is Part 2 of a 2 part LiveLessons on paid search.  In this lesson you learn how to make paid search operation. Although many search marketing techniques apply equally to organic and paid search, many tasks are specific to paid placement. Find out how to set up your paid search program step-by-step, manage your campaigns, and make adjustments along the way.

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