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Search Engine Marketing, Inc. I, II, III, and IV LiveLessons (Video Training): Lesson 14B: Optimize Your Paid Search Program (Downloadable Version)
- By Mike Moran
- Published May 21, 2012 by IBM Press. Part of the LiveLessons series.
Downloadable Video
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Description
- Copyright 2012
- Edition: 1st
- Downloadable Video
- ISBN-10: 0-13-265496-2
- ISBN-13: 978-0-13-265496-8
Containing 47+ minutes of video instruction this is Part 2 of a 2 part LiveLessons on paid search. In this lesson you learn how to make paid search operation. Although many search marketing techniques apply equally to organic and paid search, many tasks are specific to paid placement. Find out how to set up your paid search program step-by-step, manage your campaigns, and make adjustments along the way.
