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Search Engine Marketing, Inc. I, II, III, and IV LiveLessons (Video Training): Driving Search Traffic to Your Company's Web Site
- By Mike Moran
- Published Aug 10, 2012 by IBM Press. Part of the LiveLessons series.
- Copyright 2012
- Edition: 1st
- DVD
- ISBN-10: 0-13-262045-6
- ISBN-13: 978-0-13-262045-1
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Video
Sample Video Podcasts:
Search Engine Marketing: How to Get Your Web Site Indexed
Search Engine Marketing: Identify Your Web Site's Goals
Search Engine Marketing: Understanding New Media and Social Media
Containing 14+ hours of video instruction in this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to
· Identify and leverage new search engine marketing opportunities arising from social media
· Align search engine marketing with your company’s evolving strategic and tactical goals
· Implement programs that drive sustainable improvements– not counterproductive quick fixes
· Systematically optimize your existing Web site search programs
· Manage the unique marketing challenges associated with large sites
· Create monthly scorecards and use them to drive improvement
· Provide effective guidance to content developers and designers in language they’ll understand
· Automate checking and reporting for every page on your site
· Choose effective target keywords, optimize your content, and attract links
· Make the most of Google, Yahoo!, Live Search, and specialized and local search tools
· Measure site-wide success rates across multiple systems and technologies
· Hire the right SEO consultant–and avoid the wrong ones
· Set your budget with a focus on profitability, customer acquisition, providing lifetime value
Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Table of Contents
General Introduction
Part I: The Basics of Search Marketing
Introduction
Chapter 1: Why Search Marketing Is Important...and Difficult
Chapter 2: How Search Engines Work
Chapter 3: How Search Marketing Works
Chapter 4: How Searchers Work
Part II: Develop Your Search Marketing Program
Introduction
Chapter 5: Identify Your Web Site’s Goals
Chapter 6: Measure Your Web Site’s Success
Chapter 7: Measure Your Search Marketing Success
Chapter 8: Define Your Search Marketing Strategy
Chapter 9: Sell Your Search Marketing Proposal
Part III: Execute Your Search Marketing Program
Introduction
Chapter 10: Get Your Site Indexed
Chapter 11: Choose Your Target Keywords
Chapter 12: Optimize Your Content
Chapter 13: Attract Links to Your Site
Chapter 14A: Optimize Your Paid Search Program
Chapter 14B: Optimize Your Paid Search Program
Chapter 15: Make Search Marketing Operational
Part IV: Beyond Search Marketing
Introduction
Chapter 16A: Explore New Media and Social Media
Chapter 16B: Explore New Media and Social Media
Chapter 17: Optimize Your Web Site Search
Chapter 18: What’s Next?
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Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
Actual product comes full screen and in high resolution.
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Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec.
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