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Sams Teach Yourself Google Analytics in 10 Minutes
- By Michael Miller
- Published Jul 8, 2010 by Sams. Part of the Sams Teach Yourself series.
- Copyright 2011
- Dimensions: 5-3/8 X 8-1/4
- Pages: 240
- Edition: 1st
- Book
- ISBN-10: 0-672-33320-1
- ISBN-13: 978-0-672-33320-0
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Product Author Bios
Michael Miller has written more than 90 non-fiction how-to books over the past two decades, including Que's Absolute Beginner's Guide to Computer Basics, Speed It Up! A Non-Technical Guide for Speeding Up Slow Computers, and How Microsoft Windows Vista Works. Collectively, his books have sold more than 1 million copies worldwide. He has established a reputation for clearly explaining technical topics to non-technical readers, and for offering useful real-world advice about complicated topics.
Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!
10 minutes is all you need to learn how to…
- Quickly create a Google Analytics account and add Google Analytics to your site
- Define goals and measure how well your site is achieving them
- Track visitors from search engines, pay-per-click advertising, email, and other sources
- Discover the pages your visitors view, how long they stay, and where they exit
- Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
- Identify your best and worst content, and fix poorly performing pages
- Improve your site by tracking error pages and broken links
- Measure AdWords traffic, position, and e-commerce performance
- Manage Google Analytics through the Dashboard
- Customize Google Analytics to work more effectively with your site
- Capture more accurate information by filtering out internal traffic
- Choose the right reports and data, understand them, and act on what you learn
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7 of 8 people found the following review helpful
The Missing Manual to Google Analytics (Well, Almost!), By
Amazon Verified Purchase(What's this?)
This review is from: Sams Teach Yourself Google Analytics in 10 Minutes (Paperback)
Google Analytics! An amazing, free powerful metrics platform for search engine optimization (SEO) and AdWords (pay-per-click advertising). But can mere mortals effectively use Google Analytics? Can mere mortals even find effective online or offline assistance to help them learn to decipher its riddles, to ponder its mysteries? Michael Miller has taken on the daunting task of explaining Google Analytics to mere mortals, and - in general - he succeeds. I highly recommend his new book, for both mere mortals and more experienced Google Analytics users as well.As an instructor in SEO and Adwords both online and in San Francisco (just Google Jason McDonald plus SEO and you'll find me), I am always looking for new insights and new books to recommend to the businesspeople and marketers who take my courses, including my free top ten seo tools webinar. Mr. Miller has made my list, even though his approach is very word heavy and could have benefited from some pictures or diagrams... Read more
4 of 4 people found the following review helpful
Less is Certainly More!,
Amazon Verified Purchase(What's this?)
This review is from: Sams Teach Yourself Google Analytics in 10 Minutes (Paperback)
Don Fry once wrote, "Writing Short is a lot harder than long writing. You may remember the famous quip by Mark Twain: 'I apologize for writing you a long letter. I didn't have time to write you a short one.' Writing short effectively takes more thought, knowledge, and design.How long is short? It has little to do with actual length. A piece can read short or long, regardless of how much space it occupies. By short, we mean it seems short to readers as they read it. Here's the secret: selection, not compression. You write short by leaving things out, not by mashing things in. So short writing begins with simplifying, adjusting the number of subjects and details for the amount of room." Don Fry seems to have written this piece after reading "Sams Teach Yourself Google Analytics in 10 Minutes." Based upon other reviews here in Amazon (without being able to actually page through the books), I ordered this book and three other highly recommended... Read more
2 of 2 people found the following review helpful
Goes from absolute beginning to some advanced topics, By
Amazon Verified Purchase(What's this?)
This review is from: Sams Teach Yourself Google Analytics in 10 Minutes (Paperback)
This book won't make you a web statistics guru, but it will get you up and running quickly, and help you to understand how to find and manipulate data in Google Analytics. Some especially helpful lessons include discovering complete referrer URLs (not just the main domain name) and tracking file downloads.Keep in mind that this book shows you how to find and view data in Analytics, but not necessarily what you should be looking for or what the numbers mean. |
Online Sample Chapter
A 10-Minute Guide to Web Analytics
Sample Pages
Download the sample pages (includes Chapter 1 and Index)
Table of Contents
Introduction vi
1 A 10-Minute Guide to Web Analytics 1
2 Creating a Google Analytics Account 9
3 Adding Google Analytics to Your Website 15
4 Using the Google Analytics Dashboard 25
5 Customizing Data in the Dashboard 39
6 Tracking Visitors 51
7 Analyzing Traffic Sources 69
8 Analyzing Top Content 79
9 Tracking AdSense Performance 91
10 Viewing the Site Overlay Report 101
11 Tracking AdWords Traffic 105
12 Tracking Ecommerce 113
13 Measuring Site Search Usage 123
14 Setting Up Goals and Funnels 131
15 Using Event Tracking 139
16 Creating Custom Reports 145
17 Filtering Data 155
18 Customizing the Google Analytics Tracking Code 163
19 Creating User-Defined Visitor Types 167
20 Filtering Out Internal Traffic 171
21 Tracking Error Pages and Broken Links 179
22 Tracking File Downloads 183
23 Tracking Full Referring URLs 187
24 Identifying Poorly Performing Pages 191
25 Fixing Problem Pages with Website Optimizer 197
Index 205
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