This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print and digital formats.
YOU are the focus of your presentation--not your graphics, and not PowerPoint!
Far be it from me to advise you to reject PowerPoint. But use it properly. Relegate graphics to a supporting role. Make the presenter--you--the primary focus of your presentation. Your correct role model exists 24/7 on TV news. CNN’s Anderson Cooper provides the details for his stories; the accompanying graphics are simply illustrative headlines….
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