How does a business differentiate itself through the customer experience and win exemplary levels of customer advocacy and love?
Customer Experience is a hot topic in business circles, for good reason, managing the customer experience has become increasingly complex, yet also essential for businesses to compete and grow. Whilst in no way trying to diminish the importance of this work, there is an elephant in the room called differentiation. This is where the Brand takes centre stage.
In this book, you'll discover what is meant by the Branded Customer Experience, why it’s so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand.