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Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage, Rough Cuts

Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage, Rough Cuts

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Description

  • Copyright 2018
  • Dimensions: 7" x 9-1/8"
  • Pages: 384
  • Edition: 1st
  • Rough Cuts
  • ISBN-10: 0-13-468662-4
  • ISBN-13: 978-0-13-468662-2

This is the Rough Cut version of the printed book.


The Professional Product Owner’s Guide to Maximizing Value with Scrum

“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”

—Ken Schwaber, Chairman & Founder, Scrum.org

The role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You’ll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle.


Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework.


McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome.
  • Define success from the “outside in,” using external customer-driven measurements to guide development and maximize value
  • Fill the “product management vacuum” by bringing empowerment and entrepreneurship to the Product Owner’s role
  • Align everyone behind a shared model of how to create, deliver, and capture value
  • Use Evidence-Based Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk
  • Effectively apply Scrum’s Product Owner role, artifacts, and events
  • Populate and manage Product Backlogs, and use just-in-time specifications
  • Plan and manage releases, improve transparency, and reduce technical debt
  • Scale your product, not your Scrum
  • Use Scrum to inject autonomy, mastery, and purpose into your product team’s work
Whatever your role in product management or agile development, this guide will help you deliver products that offer more value, more rapidly, and more often.

Sample Content

Table of Contents

Preface

About the Author

Part I: Strategy

Chapter 1:  Agile Product Management

Chapter 2:  Vision

Chapter 3:  Value

Chapter 4:  Validation


Part II: Scrum

Chapter 5:  Empiricism

Chapter 6:  Scrum


Part III: Tactics

Chapter 7:  Product Backlog Management

Chapter 8:  Release Management

Chapter 9:  The Successful Product Owner

Index

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