YouTube for Business: Online Video Marketing for Any Business, Rough Cuts

Description

This is a working draft of a pre-release book. It is available before the published date as part of the Rough Cuts service.

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a presence on the YouTube site

• Manage a video blog

• Generate revenues from your YouTube videos

• Produce more effective YouTube videos

Includes profiles of

successful businesses

• Blendtec

• Charles Smith Pottery

• Annette Lawrence, ReMax ACR Elite Group, Inc.

• Stone Brewing Company

• D-Link

Author Michael Miller has written more than 80 how-to books over the past two decades, with more than

one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,

Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.

Front cover quote:

“Never thought you could use YouTube for your business? Well, think again! This book gives you

a complete overview of why, how, and the technology to get you started.”

– Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie

Sample Content

Table of Contents

        Introduction...................................................................................... 1

        How This Book Is Organized........................ 2

        Conventions Used in This Book.................... 3

            Web Pages........................................ 3

            Special Elements................................ 3

        There’s More Online.................................... 4

        Get Ready to YouTube................................ 4

   I    Marketing Your Business Online with
YouTube.......................................................................... 5

  1    How YouTube Can Help You Market Your Business......... 7

        A Short History of YouTube.......................... 7

            YouTube: The Early Days.................... 8

            YouTube Launches–And Gets Acquired 9

            YouTube Today................................... 9

        Is Video Right for Your Business?................ 9

        What Types of Businesses Can Use YouTube?....................... 11

        What Kinds of Videos Can You Produce?.... 12

            Inform and Sell.................................. 12

            Educate and Sell............................... 13

            Entertain and Sell.............................. 13

        How Can You Use YouTube to Market Your Business?............ 14

            YouTube for Brand Awareness............ 14

            YouTube for Product Advertising......... 14

            YouTube for Retail Promotion............. 15

            YouTube for Direct Sales................... 15

            YouTube for Product Support.............. 16

            YouTube for Product Training.............. 16

            YouTube for Employee Communications 17

            YouTube for Recruiting....................... 17

        The Big Picture..........................

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