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Character Counts: Good values, doing the right thing, can be the #1 competitive advantage!
Next time someone tells you business can't be done ethically -- corners must be cut, negotiations can't be honest -- hand them Jon Huntsman's new book. He started with practically nothing, and made it to Forbes'list of America's Top 100 richest people. Huntsman's generous about sharing the credit, but in the 21st century, he's the nearest thing to a self-made multi-billionaire. Now, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyers weren't needed to back it up. This is no mere exhortation: it's a practical business book about how to listen to your moral compass, even as others ignore theirs. It's about how you build teams with the highest values, share success, take responsibility, and earn the rewards that only come with giving back. Huntsman's built his career and fortune on these principles. You don't live these principles just to 'succeed': you live them because they're right. But in an age of non-stop business scandal, Huntsman's life proves honesty is more than right: it's the biggest competitive differentiator.
Sample Chapter - 71 KB -- Chapter 1: Values from the Sandbox
Download the sample pages (includes Chapter 1 and Index)
Preface by Wayne Reaud.
Foreword by Larry King.
1. Lessons from the Sandbox.
Everything we need for today’s marketplace we learned as kids.
2. Check Your Moral Compass.
We know darn well what is right and wrong.
3. Play by the Rules.
Compete fiercely and fairly–but no cutting in line.
4. Setting the Example.
Risk, responsibility, reliability–the three Rs of leadership.
5. Keep Your Word.
It’s high time to corral the corporate lawyers.
6. Pick Advisors Wisely.
Surround yourself with associates who have the courage to say no.
7. Get Mad, Not Even.
Revenge is unhealthy and unproductive. Learn to move on.
8. Graciousness Is Next to Godliness.
Treat competitors, colleagues, employees, and customers with respect.
9. Your Name Is on the Door.
Operate businesses and organizations as if they’re family owned.
10. The Obligation to Give Back.
Nobody is completely self-made; return the favors and good fortune.
Conclusion: The Bottom Line.
Acceptable moral values are child’s play, not rocket science.
Afterword by Neil Cavuto.