Home > Store > Business & Management > Sales & Marketing
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
- By Mike Moran, Bill Hunt
- Published Jul 21, 2005 by IBM Press.
- Copyright 2006
- Dimensions: 7x9-1/4
- Pages: 592
- Edition: 1st
- Book
- ISBN-10: 0-13-185292-2
- ISBN-13: 978-0-13-185292-1
Register your product to gain access to bonus material or receive a coupon.
A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686
Related Articles
Including Social Media in Your Online Marketing Strategy
Is Google Missing Your Web Site?
Search Engine Bias and the Demise of Search Engine Utopianism
Online Sample Chapter
Why Search Marketing Is Important
Index
Foreword
Table of Contents
Preface.
Acknowledgments.
I. THE BASICS OF SEARCH MARKETING.
1. Why Search Marketing Is Important and Difficult.
2. How Search Engines Work.
3. How Search Marketing Works.
4. How Searchers Work.
II. DEVELOP YOUR SEARCH MARKETING PROGRAM.
5. Identify Your Web Site’s Goals.
6. Measure Your Web Site’s Success.
7. Measure Your Search Marketing Success.
8. Define Your Search Marketing Strategy.
9. Sell Your Search Marketing Proposal.
III. EXECUTE YOUR SEARCH MARKETING PROGRAM.
10. Get Your Site Indexed.
11. Choose Your Target Keywords.
12. Optimize Your Content.
13. Attract Links to Your Site.
14. Optimize Your Paid Search Program.
15. Make Search Marketing Operational.
16. What’s Next?
Glossary.
Index.
Downloadable Sample Chapter
Book
$54.99
$49.49
Usually ships in 24 hours.
This book includes Instant Online Access with 
and free shipping!
Instant Online Access with Safari Books Online
With your book purchase you are entitled to free, instant online access to that book on Safari Books Online for 45 days. After you've completed your purchase, you will receive instructions on how to log into Safari Books Online. If you do not want to receive online access to the book, simply uncheck the box for Instant Online Access in your cart.
- Save more by becoming a member.
- Request an Instructor or Media review copy.
- Corporate, Academic, and Employee Purchases
- International Buying Options
Online access to books, videos, and tutorials from Addison Wesley, Prentice Hall, Cisco Press, IBM Press, O'Reilly Media and others - starting as low as $22.99. Learn more and start a free trial.
Account Sign In
View your cart