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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (paperback)

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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (paperback)


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Grab your audience in 30 seconds...and never let go!

  • Master the techniques that have helped hundreds of CEOs succeed in the toughest presentations of their careers!
  • New edition: fully updated and redesigned throughout, with up-to-the-minute coverage of presenting with today's latest technologies.
  • By Jerry Weissman, the world's #1 corporate presentation consultant.
  • Description

    • Copyright 2009
    • Dimensions: 6" x 9"
    • Pages: 288
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-409328-3
    • ISBN-13: 978-0-13-409328-4

    Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act.

    In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience.

    Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn!

    •   What you must do to tell your story

         Focus before Flow: identifying your real goals and message

    •   The power of the WIIFY: What’s In It For You

         Staying focused on what your audience really wants

    •   Capture your audience in 90 seconds… and never let go!

         Opening Gambits and compelling linkages

    •   Master the art of online Web conferencing

         Connecting with your invisible audience

    •   From brainstorming through delivery

         Crafting the Power Presentation, one step at a time

    Named by FORTUNE Magazine as a "Must-Read"

    "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!"

    Tim Koogle,Founding CEO, Yahoo!

    “A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.”

    Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation

    “Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.”

    Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start

    “Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.”

    Scott Cook, Founder, Intuit

    Sample Content

    Table of Contents

    Foreword to the Updated and Expanded Edition  xvii

    Preface: What’s Past Is Prologue  xxi

    Introduction: The Wizard of Aaaahs  xxiii

    Chapter 1        You and Your Audience  1

    Chapter 2        The Power of the WIIFY  11

    Chapter 3        Getting Creative: The Expansive Art of Brainstorming  21

    Chapter 4        Finding Your Flow  41

    Chapter 5        Capturing Your Audience Immediately  69

    Chapter 6        Communicating Visually  91

    Chapter 7        Making the Text Talk  103

    Chapter 8        Making the Numbers Sing  121

    Chapter 9        Using Graphics to Help Your Story Flow  133

    Chapter 10      Bringing Your Story to Life  163

    Chapter 11      Customizing Your Presentation  183

    Chapter 12      Animating Your Graphics  197

    Chapter 13      The Virtual Presentation  215

    Chapter 14      Pitching in the Majors  229

    Appendix A      Tools of the Trade  235

    Appendix B      Presentation Checklists  237

    Acknowledgments  241

    About the Author  243

    Index  245


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