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Discover the 12 steps to dramatically better presentations
‘This innovative book shows you how to get the thinking right so that your presentations are clear, engaging and impactful. An easy-to-follow process with big results. It has transformed the way my company approaches presentations.’ Dominique Vercraeye, Managing Director, TNS Belgium
About the author
Part I A better understanding of presentations
The presentation paradox
Solution 1: Understand how your audience thinks
Solution 2: Use a design process
Part II Building your presentation
PHASE 1 THE THINKING
Step 1: Know your audience
Step 2: Set your goal
Step 3: Plan your interaction
PHASE 2 THE LOGIC
Step 4: Select your content
Step 5: Write your lead
Step 6: Build your structure
PHASE 3 THE STORY
Step 7: Find your handles
Step 8: Visualise your message
Step 9: Sketch your outline
PHASE 4 THE MEDIA
Step 10: Create your slides
Step 11: Add your documents
Step 12: Get ready!
Appendix: The TLSM method at a glance
Further reading and references