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Presentation Skills That Work: Expert Advice from Jerry Weissman (Collection)

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  • Description
  • Sample Content
  • Updates
  • Copyright 2012
  • Dimensions: 6" x 9"
  • Pages: 712
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-280848-X
  • ISBN-13: 978-0-13-280848-4

Three breakthrough books help you deliver outstanding, winning presentations — whatever your goals, whatever your audience!

 

Jerry Weissman has helped the world’s top executives create the most important presentations of their lives: make-or-break investor presentations that have raised hundreds of billions of dollars from demanding, expert investors. Now, in this amazing collection, Weissman teaches everything you need to create and deliver the most compelling, successful presentations of your life! First up: Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition, Weissman’s start-to-finish guide to connecting with even the toughest audiences...telling them compelling stories that focus on what’s in it for them… and moving people to action! Next: In the Line of Fire: How to Handle Tough Questions...When It Counts, Weissman shows how to answer even the toughest questions with perfect assurance… avoid the defensiveness, evasiveness, or anger that destroy careers… brilliantly control the entire exchange with hostile questioners! Finally: Presentations in Action: 80 Memorable Presentation Lessons from the Masters revealshow the world’s best presenters have actually applied the principles of outstanding communication. Packed with unforgettable examples from the media, sports, politics, science, art, music, literature, the military, and history, this book teaches 100% actionable lessons for supercharging everything from content and graphics to delivery!

 

From world-renowned presentation consultant Jerry Weissman.

Table of Contents

Presentations in Action: 80 Memorable Presentation Lessons from the Masters

Introduction    1

SECTION I  Content: The Art of Telling Your Story

1  A Lesson from Professor Marvel, a.k.a. The Wizard of Oz    5

2  Obama and You    8

3  The “So What?” Syndrome    10

4  Beware of Jokes    12

5  Presentation Advice from Abraham Lincoln    14

6  It Ain’t What You Say, It’s How You Say It    16

7  Presentation Advice from Mark Twain    18

8  Presentation Advice from Mike Nichols    20

9  Show versus Tell in Hollywood    22

10  Slogan Power    24

11  How Long Is Too Long?    26

12  The Elevator Pitch in One Sentence    28

13  Do You Know the Way to Spanish Bay?    30

14  Getting to “Aha!”    32

15  This Is Your Pilot Speaking    34

16  Presentation Advice from the iPhone    36

17  Presentation Advice from Steve Jobs    38

18  Presentation Advice from Novelists I    40

19  Presentation Advice from Novelists II    42

20  Microsoft Slogans Score a Trifecta    44

21  Presentation Advice from a Physician    46

22  Presentation Advice from a Politician    48

23  Ronald Reagan Meets Lenny Skutnik    50

24  Human Interest Stories: A Double Advantage    51

SECTION II  Graphics: The Correct Way to Design PowerPoint Slides

25  The Presentation-as-Document Syndrome    55

26  Blame the Penmanship, Not the Pen    57

27  You Can’t Use a Sentence As a Prompt!    59

28  Baiting the Salesperson    60

29  PowerPoint and Human Perception    62

30  PowerPoint Template: Combined Picture and Text    64

31  Shady Characters    67

32  “I Can Read It Myself!”    69

33  A Case for Case I: Initial Caps or All Caps    71

34  A Case for Case II: Serif or Sans    73

35  What Color Is Your PowerPoint?    75

36  Presentation Advice from Corona Beer    78

37  The Cable Crawlers    80

38  Computer Animation    82

39  PowerPoint and the Military    84

SECTION III  Delivery Skills: Actions Speak Louder Than Words

40  The Art of Conversation    89

41  Presentation Advice from Edward R. Murrow    91

42  Nonverbal Communication    93

43  Presentation Advice from Pianist Murray Perahia    95

44  Presentation Advice from Actress Tova Feldshuh    97

45  Presentation Advice from Michael Phelps and Dara Torres    99

46  Presentation Advice from Frank Sinatra    101

47  Presentation Advice from Soprano Kiri Te Kanawa    103

48  The One-Eyed Man    105

49  Bill Clinton’s Talking to Me!    106

50  Liddy Dole and Person-to-Person    108

51  Fast Talking    109

52  Presentation Advice from Titian    111

53  Presentation Advice from Musicians and Athletes    113

54  Presentation Advice from Vin Scully    115

55  “Ya’ Either Got It, or Ya’ Ain’t”    116

56  How to Eliminate the Fig Leaf    118

57  Unwords    120

58  To Slip or Not to Slip    122

59  The Free Throw    124

60  10 Tips for 30 Seconds    126

61  You Are What You Eat    127

SECTION IV  Q&A: Handling Tough Questions

62  Speed Kills in Q&A    131

63  A Lesson in Listening from Barack Obama    133

64  If I Could Tell Jon Stewart...    135

65  What Keeps You Up at Night?    136

66  Spin versus Topspin    138

67  When Did You Stop Beating Your Wife?    140

68  Madoff and Cramer Plead Guilty    142

69  Tell Me the Time, Not How to Build a Clock    144

70  Presentation Advice from Jerry Rice    146

71  Politicians and Spin    147

72  Murder Boards    149

73  Ms. Kagan Regrets    151

SECTION V  Integration: Putting It All Together

74  The Elephant    155

75  Presentation Graphics Meet Linguistics    156

76  One Presentation, Multiple Audiences    158

77  The Art and Science of Oprah Winfrey    160

78  Right or Left    164

79  Graphics Synchronization    168

80  The House That Jack Built    170

Footnotes    173

Acknowledgments    177

About the Author    178

Index    179

 

In the Line of Fire: How to Handle Tough Questions…When It Counts

Introduction: Agility versus Force    xv

Chapter One: The Critical    1

Chapter Two: Effective Management    15

Chapter Three: You’re Not listening!    23

Chapter Four: Active Listening    39

Chapter Five: Retake the Floor    53

Chapter Six: Provide the Answer    81

Chapter Seven: Topspin in Action    97

Chapter Eight: Preparation    115

Chapter Nine: The Art of War    125

Chapter Ten: The Role Model    157

Endnotes    169

Acknowledgments    175

Index    179

 

Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition

Foreword to the Updated and Expanded Edition    xvii

Preface: What’s Past Is Prologue    xxi

Introduction: The Wizard of Aaahs    xxiii

Chapter One: You and Your Audience    1

Chapter Two: The Power of the WIIFY    11

Chapter Three: Getting Creative: The Expansive Art of Brainstorming    21

Chapter Four: Finding Your Flow    41

Chapter Five: Capturing Your Audience Immediately    69

Chapter Six: Communicating Visually    91

Chapter Seven: Making the Text Talk    103

Chapter Eight: Making the Numbers Sing    121

Chapter Nine: Using Graphics to Help Your Story Flow    133

Chapter Ten: Bringing Your Story to Life    163

Chapter Eleven: Customizing Your Presentation    183

Chapter Twelve: Animating Your Graphics    197

Chapter Thirteen: The Virtual Presentation    215

Chapter Fourteen: Pitching in the Majors    229

Appendix A Tools of the Trade    235

Appendix B Presentation Checklists    237

Acknowledgments    241

About the Author    243

Index    245

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