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The Power of Purpose: Six Steps To Unleash The Why Of Your Business

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The Power of Purpose: Six Steps To Unleash The Why Of Your Business


  • Your Price: $15.60
  • List Price: $19.50
  • Estimated Release: Jul 17, 2017


  • Copyright 2017
  • Dimensions: 6" x 9"
  • Pages: 272
  • Edition: 1st
  • Book
  • ISBN-10: 1-292-20204-1
  • ISBN-13: 978-1-292-20204-4

In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.

Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?

The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.

Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.

How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?


The Power of Purpose is your secret ingredient.


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