Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network, Rough Cuts

Description

This is the Rough Cut version of the printed book.

The complete guide to profiting from Pinterest!

Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business!

LEARN HOW TO:

• Make the right first moves after you’ve signed up for Pinterest

• Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more

• Quickly set up your branded Pinterest business page

• Weave a visual statement that attracts users and convinces them to insert their own stories

• Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience

• Use Pinterest to “show and tell,” and leverage the powerful psychology of images

• Create a word-of-mouth Pinterest network that goes viral

• Win by “pinning” within Pinterest’s most important categories

• Reach “the power behind the pins”

• Stand out on a crowded “pinboard”

• Use infographics to communicate more information and encourage more repinning

• Replace costly conventional advertising with inexpensive Pinterest campaigns

• Supercharge your Twitter and Facebook marketing by integrating Pinterest

• Understand Pinterest’s etiquette and avoid its pitfalls

Sample Content

Table of Contents

1  Welcome to Pinterest    1

What Is Pinterest?    3

Why Pinterest?    4

The Pinterest Home Page    6

Navigation.    6

Search    6

Center Menus    6

Pins    7

A Pinterest Timeline    7

Pinterest Lingo    9

What Is a Pin?    10

Liking a Pin and Repinning a Pin    11

Followers    12

Setting Up Your Pinterest Account    13

Pinterest Timeline App    15

Installing the Pinner    16

What Is the Pinner?    16

How to Edit a Pin    18

How to Pin Facebook Photos from Facebook    18

Navigating the Pins    20

The Importance of Fresh Pins    21

All That Makes a Pin a Pin    21

Describing Your Pin    22

Twitter Compatibility with Pinterest    23

Tracking Your Pins    24

Pinterest Categories    24

What Are Boards?    25

Exploring Boards Using Search Bar    26

Demographics of Pinterest    27

2  Integrating Pinterest in Your Businesses    29

Creating a Business Page on Pinterest    30

Branding Your Pinterest Account    30

What Names Should I Group My Boards

with and Why?    31

Understanding Your Product and Demographics    33

What Should I Post for My Brand and Why?    35

Informative Infographics    38

Pinning Versus Repinning for Your Brand Boards    39

How Do I Place a Pinterest Button on My Website?    40

Tracing Your Pinterest Traffic    42

3  Pinpointing Your Target: Captivating Your Audience    45

The Image Theory    47

Images’ Effects on Purchasing    48

The Psychology of Images    49

Why Do I Need Great Images?    52

4  Pinpointing Your Industry    57

Understanding Your Brand    59

If Your Company Were a Car, What Would It Be?    59

If Your Company Were a Celebrity, Who Would It Be?    59

If Your Company Were an Animal, What Would It Be?    60

Marketing Your Brand    61

Defining Your Purpose    62

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