Home > Store > Home & Office Computing > The Web/Virtual Worlds/Social Networking

“Pay As You Wish” Pricing

Register your product to gain access to bonus material or receive a coupon.

“Pay As You Wish” Pricing

eBook (Watermarked)

  • Your Price: $1.59
  • List Price: $1.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ

Description

  • Copyright 2010
  • Dimensions: 5-3/8 X 8-1/4
  • Pages: 9
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-707098-5
  • ISBN-13: 978-0-13-707098-5

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.

On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows. At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, “It’s up to you.”....

Updates

Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership