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NLP Business Masterclass: Skills for realising human potential

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NLP Business Masterclass: Skills for realising human potential


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  • NLP is a proven and highly popular set of techniques and continues to grow in popularity amongst the business community.
  • Taps into the hugely popular subject of achieving personal effectiveness but also shows you how you can apply this to being a successful manager.
  • Concentrates on practical methods, applications and examples that you can implement into your day-to-day working life.
  • Draws on author's own experience as a manager and trainer.
  • Decodes and de-mystifies the jargon of NLP so it can be used as a powerful tool.
  • Over the last year there has been a huge increase in interest in NLP titles.


  • Copyright 2000
  • Dimensions: S
  • Pages: 336
  • Edition: 1st
  • Book
  • ISBN-10: 0-273-65016-5
  • ISBN-13: 978-0-273-65016-4

Companies today stand or fall, not by the efficiency of their processes and systems, but by the talent of their people. Organizations are realizing the need for leadership and creativity to underpin future success. Leaders and managers are seeking ways to get the best out of people, and the available solutions are varied and diverse. Neuro-Linguistic Programming (NLP) is one of the most advanced and comprehensive sets of people tools available today, increasingly in demand from the business sector.

This highly practical book offers a myriad of proven tools and techniques for being successful and for creating change.

  • How can you shape a culture of learning, improvement and success?
  • How can you perform at peak levels of energy, focus and effectiveness?
  • How can you turn negative minds into driving forces for change?

Discover the answers to these questions and many others in this comprehensive reference. A compilation of the most effective proven NLP techniques, plus many real examples from practicing consultants, creates the ultimate NLP toolkit for business success.

Harness the power of NLP for developing talent and achieving success.

NLP Business Masterclass clearly explains how thinking methods, language structures, emotional energy, motivation, skills and strategies can be practically integrated to create a driving force for change. The author demystifies NLP and relates the theories and principles to current business challenges, featuring practical techniques drawn from leading practitioners in the field.

This masterclass takes the applications of NLP in business beyond simple everyday techniques. It considers the bigger challenges facing organizations today, answering important questions such as:

  • How do you get the best from your teams?
  • How can NLP help us to motivate people?
  • How do you change a culture and keep it alive?
  • How can NLP help my staff to become more committed and responsible?
  • How can NLP help to develop leadership?

This rich NLP resource is a must for anyone wanting to influence success and change in their own company.

Sample Content

Table of Contents



1. Leave the swamp alone and you will escape the hungry alligators.
2. What we think about people matters.
3. Excuses and scapegoats wanted for blame role.


4. Road maps for living our lives.
5. A state of mind.
6. Patterns of rapport.
7. Communication channels.
8. The language of influence and change.
9. Metaprograms.
10. Alignment.
11. Time coding.


12. Corporate and competitive envisioning by Marcus Muir.
13. My perception becomes your experience by Jane Revell.
14. The tiger and the rose garden.
15. Choices in time management by Graham Yemm.
16. Resource sphere by Marcus Muir.
17. How to achieve anything.
18. Coaching the presenter by Jon Symes.
19. The risk wheel by Mark Underwood.
20. Information frames for meetings.
21. The Walt Disney strategy for creativity.
22. High impact presenting by Alan Black.
23. Anchoring Ð accessing all the resources you need by Denise Parker.
24. Reframing Ð forming new perspectives.


25. Method and technique.
26. Modeling case study: customer service skills.
27. Modeling case study: generative excellence modeling in a top tax consultancy firm by Brad Waldron.
28. Kill the habit Ð for ever!
29. A model team by David Robinson.
Contributors to Sections 3 and 4.



One of my favorite books is The Empty Space by Peter Brook (Penguin Books, 1968), the world-famous theatre director. In it, Brook explains Brecht's belief that, in making an audience take stock of the elements in a situation, the theatre is serving the purpose of leading its audience to a more just understanding of the society in which it lives, learning in what ways that society is capable of change. As an example, Brook describes a scene where a girl, who has been raped, walks on to a stage in tears. If her acting touches us sufficiently, we automatically accept the implied conclusion that she is an unfortunate victim. However, suppose a clown were to follow her, mimicking her tears, and suppose, with his talent, he succeeds in making us laugh. His mockery destroys our first response.

Imagine the organization as a stage, the employees as both the actors and the audience. In taking stock of the many situations that occur each day, emotions are stirred in response to the way people act out their roles. These responses are often inappropriate, exaggerated or, perhaps, misguided, manifesting in conflict, inertia, apathy, and withdrawal. Change becomes a struggle, learning suffers, and progress is impeded. If the way forward for organizations—as Brecht suggests for societies—is to take stock of the elements in a situation and learn in what ways the organization can change, then this book can be considered a handbook for the change agent.

Neuro-linguistic Programming (NLP) is a set of principles, models, and tools for learning, communication, and change. It describes the workings of the mind and how verbal and non-verbal language is used to communicate our thoughts. This, though, is not a book on psychology; for it contains a battery of techniques to help you realize your full potential as a human being in the world of business.

You may be reading about NLP for the first time, in which case you will find this book a simple and direct interpretation, making both the theory and the vast array of techniques easily digestible. If you have some NLP knowledge, or you have attended a training seminar, the comprehensive coverage of the principles, patterns and techniques will provide you with a creative reference manual you will want to use for many years to come. Whatever your level of knowledge and skill, if you want to have more of an influence in the business world, you have in your hands a practical companion packed with tried and tested ways to achieve superior performance.

This book is the result of a collaborative effort, combining the experience of ten highly trained and successful NLP business consultants. Together they have over 50 years' experience of using NLP to help make companies and their employees more successful. In Section 1, you will learn the key principles on which NLP is based and, like any discipline, the techniques will only work when underpinned by sound principles. The eight chapters of Section 2 explain the core patterns of thinking and behavior to give you a solid foundation on which to begin developing your skills. Section 3 consists of 13 chapters of tools, techniques and skills fully tried and tested by the contributors - a substantial compendium of effective ideas for creating change. Section 4 is dedicated to modeling excellence, five chapters revealing how you can be the best at whatever you choose, with examples from customer service, consulting skills, effective memory, getting rid of bad habits, and the model team.

At the time of writing this book, my colleagues and I were designing a new course in NLP for use in business. The course and the book were given the title "Masterclass" in recognition of the demanding expectations of our clients. I wanted to write a book that could be used with the training, so it had to have sufficient theory supporting the reference material, and a large practical section crammed with ideas for putting NLP to use in a variety of business situations, plus a section on modeling to enable you to generate whatever excellence you desire. I think a book with this amount of content and coverage deserves to be called "Masterclass," but you will judge this for yourself. I invite you to write to me with news of your achievements using these powerful ideas. Your feedback will be highly valued.


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