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Nightly Business Report Presents Lasting Leadership: What You Can Learn from the Top 25 Business People of our Times

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Nightly Business Report Presents Lasting Leadership: What You Can Learn from the Top 25 Business People of our Times

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Features

  • NBR - America's leading TV business show - celebrates its 25th season this October and will promote the book.
  • Organized thematically, leaders describe a major challenge in their business lives and how they dealt with it.
  • The focus: actionable insights you can use to deepen your influence and grow your career.
  • Description

    • Copyright 2005
    • Edition: 1st
    • Premium Website
    • ISBN-10: 0-13-153118-2
    • ISBN-13: 978-0-13-153118-5
    • eBook (Watermarked)
    • ISBN-10: 0-13-187100-5
    • ISBN-13: 978-0-13-187100-7

    • Paths to greatness: Actionable lessons from today's most remarkable business leaders
    • Incisive profiles from Knowledge@Wharton and Nightly Business Report
    • Andy Grove, Mary Kay Ash, Lou Gerstner, Richard Branson, Herb Kelleher, Charles Schwab... and 19 more

    In this book, two of the world's most respected sources of business insight come together to select and profile the 25 most influential businesspeople of the past quarter century. These incisive profiles teach specific lessons you can use to discover, refine, and nurture your own leadership style... achieve breakthrough results... and accelerate your career progress.

    The team: Nightly Business Report, the United States' #1 daily TV business news program, and Knowledge@Wharton, The Wharton School's online journal of research and business analysis. Together, they offer powerful new insights into familiar faces--and reveal the passion and brilliance that allowed less-well-known leaders to achieve the extraordinary.

    From corporate culture to brand management, risk-taking to pricing, this book's insights won't just help you: they'll inspire you.

    What outstanding leaders do, and how they do it

    Actionable insights for achieving your own form of greatness

    Building corporate culture that can withstand anything

    What you can learn from Southwest's Herb Kelleher and J&J's James Burke

    Key attributes of lasting leadership

    Giving voice to customers, giving voice to truth

    Getting smarter, faster

    Case studies in building organizations that learn--and act

    Reinventing your business: when it's time, how to do it

    Lessons from the master: Steve Jobs

    Discovering underserved markets--and serving them profitably

    Mohammed Yunus: Profiting from entrepreneurship in the world's poorest communities

    The greatest business leaders of our generation

    How they achieved the impossible

    What you can learn from them

    How to use those lessons to supercharge your career

    25 compelling profiles from two of the world's leading sources of business insight:

    Nightly Business Report and The Wharton School's Knowledge@Wharton

    25 extraordinary leaders, 25 incisive profiles:

    Andy Grove, Intel

    Bill Gates, Microsoft

    John Bogle, The Vanguard Group

    Steve Jobs, Apple & Pixar

    Warren Buffett, Berkshire Hathaway

    Herb Kelleher, Southwest Airlines

    Sam Walton, Wal-Mart

    Jack Welch, GE

    Jeff Bezos, Amazon

    Mary Kay Ash, Mary Kay

    Michael Dell, Dell

    Peter F. Drucker

    Alan Greenspan

    Oprah Winfrey, Harpo, Inc.

    George Soros, Soros Fund Management

    James Burke, Johnson & Johnson

    Lee Iacocca, Chrysler

    Peter Lynch, Fidelity Investments

    Frederick Smith, FedEx

    Mohammed Yunus, Grameen Bank

    Ted Turner, Turner Broadcasting

    Lou Gerstner, IBM & RJR Nabisco

    Charles Schwab, Charles Schwab

    Richard Branson, Virgin

    William George, Medtronic


    © Copyright Pearson Education. All rights reserved.

    Sample Content

    Online Sample Chapter

    Best of the Best: Inside Andy Grove's Leadership at Intel

    Downloadable Sample Chapter

    Untitled Document Download the Sample Chapter related to this title.

    Table of Contents

    Introduction.

    1. Best of the Best. Inside Andy Grove’s Leadership at Intel. 

    2. Leadership and Corporate Culture. 

    3. Truth Tellers. 

    4. Identifying an Underserved Market. 

    5. Seeing the Invisible.

    6. Using Price to Gain Competitive Advantage.

    7. Managing the Brand.

    8. Fast Learners.

    9. Managing Risk. 

    10. Conclusion.

    References.

    Index.

    Index

    Untitled Document Download the Index file related to this title.

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