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Must-Win Battles shows leaders exactly how to identify the 3 to 5 critical challenges most likely to make or break their businesses -- and then mobilize people and resources to successfully execute on them. This book draws on the authors' exceptional experience as world-class consultants and leading-edge business researchers, and builds on the highly successful executive program they created for IMD, one of the world's best business schools. The authors show leaders how to cut through uncoordinated initiatives, create a short list of true "must-wins," focus relentlessly on them, and infuse their organizations with renewed energy and effectiveness. Along the way, discover how to recognize which victories will make the greatest difference, avoid unwinnable battles, drive consensus when somebody's ox is inevitably being gored, make sure must-win battles are specific and measurable, and change the behavior of your top management team to lock in this laser-sharp focus for future battles.
Why Write This Book? ix
Chapter 1: The MWB Journey 1
Section I: Preparing the Journey
Chapter 2: Understanding Your Starting Conditions 31
Chapter 3: What Does It Take to Lead an MWB Journey? 53
Section II: Engaging the Team
Chapter 4: Opening Windows: Sharing Perspectives and Realities 83
Chapter 5: Defining the Battles: Colliding to Decide 117
Chapter 6: Committing to One Agenda: Breaking the Silos 137
Section III: Making It Happen
Chapter 7: Engaging the Organization 169
Chapter 8: From Tent to Tent: The Unilever Ice Cream Journey 203
Chapter 9: Lessons from MWB Journeys Won and Lost 223
Appendix A: The MWB Journey Roadmap 233
Appendix B: The Denison Survey : Questions 237
Appendix C: Using External Assistance 243