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In this video presentation, Howard A. Rubin uncovers the inner workings of the technology economy, demonstrating how to leverage knowledge of your own organization’s technology microeconomics for maximum competitive advantage. Rubin first assesses the state of the global technology economy right now, demonstrating how the best companies have massively leveraged technology to reduce costs and widen margins through the recent economic crisis. Rubin helps decision-makers ask and answer questions such as What are the microeconomics of IT infrastructure? What happens as you scale up or down? What are the implications of cloud computing, shared services at a “mega” scale, and the growth of a massive “technology commons”? What are the microeconomics of IT labor in a global economy? What’s the best way to manage tradeoffs between employees, contractors, and diverse offshoring locations? Why is the smart money in IT investment moving from infrastructure to strategic application development? He offers evidence that recognized technology leaders are consistently outperforming competitors and showing greater resilience; identifies better ways to benchmark against external data; and introduces a multidimensional technology portfolio for growing and protecting revenue, reducing and avoiding cost, and managing risk. Finally, he reviews what it all means--for IT leadership, the IT workforce, and the leaders of the business.
The Microeconomics of the Technology Economy 59:20